Tag Archives: Social Media Marketing

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How to Promote Website to Social Media for Free

There are several companies on the market that provide likes, subscribers, tweets, and web traffic, but there is one company, in particular, that has been able to stand out due to providing these services and others with professionalism, effectiveness, and at a low price: LinkCollider.

This company has become the go-to option for numerous individuals around the globe who want to boost their online presence. You might be a YouTuber just starting out and thus want to get as many subscribers as possible, or you might want your Facebook account to grow in popularity; whatever you are trying to achieve, LinkCollider can help you in a very meaningful way.

Must Know Tools – Site Audit Tools

Extensive List of Services

Ever since LinkCollider stepped into the market, it has been able to garner numerous positive reviews, and it doesn’t seem like this is going to change anytime soon. Its popularity keeps augmenting as the days go by.

It provides a variety of different services, including providing Facebook likes and shares, Twitter followers and retweets, increase of pinterest followers and pins, WordPress posts, Blogger posts, Stumbleupon likes, Tumblr posts, increase of website traffic, augmentation of YouTube subscribers, and even improvement of website’s SEO. On top of all of this, LinkCollider provides tools for bloggers and blogs. This company can help boost website traffic for free if you are a blogger.

Also Check: Inkbot Design

LinkCollider Values Your Time

Another factor that sets LinkCollider apart from the competition is that its friendly and knowledgeable staff undertakes every service promptly and gives you results in a timely fashion manner, which is one of the main reasons why people who want to boost their online presence opt for it. They simply deliver everything to a ‘T.’ The staff that constructs LinkCollider is aware that time is very valuable, and thus, they get right to work to provide satisfaction in every aspect to every client.

Search Engine Optimization (SEO)

SEO is a service that tends to be one of the most requested at LinkCollider, as they have different SEO tools in order to provide successful results. They provide a drop link tool, search engine submission, bookmark submission, directory submission, keyword tools, article rewriter, character counter, sitemap generators, link shortener, article spinner, link building, and spintax tester. With these SEO tools, you can rest assured that you will get a lot of web traffic.

LinkCollider: The Ideal Company to Effectively and Successfully Boost Your Online Presence Today

There is no negative aspect that accompanies any of the services that LinkCollider offers. They are simply first class, definitely making them worth a try. The LinkCollider’s team strives every day for every one of their clients to be satisfied with their work.

Also Read – Out of Facebook Jail

Customer satisfaction is extremely important to them. They always prompt their clients to provide their two cents regarding their overall service, which is definitely something that not a lot of companies do.

They are always at your service, as they want to see you succeed in meaningful measure on the Internet. With LinkCollider, you have nothing to lose . . . just a lot of traffic to gain!

The Best Times to Post Your Social Media Updates in 2021

If you’re making content for social media at any scale, it is a fundamental challenge for you to grow above the noise and increase views on the posts. As social media algorithms rapidly run away from the past successive times and move towards a significance-based curation, social media influencers must frequently improve their tactics to design effective content and expand possibilities to gain engagement.

Identifying the time to post on each social platform is a crucial way to move a step forward, and forms a sense of content overload on multiple channels. Follow the intercommunications to analyze and figure out the peak posting hours. It will help you prepare your content with a greater intent to get more engagement with your campaigns. 

Also Read: Tools to Add Social Media Feed on Website

INSTAGRAM

Social media marketers must post on Instagram with a Proper Hashtag, and they should post them according to time. For this, they need to recognize the time when most people remain active and able to see your post. So if a marketer posts their content at the best time, then their followers will also increase, and they will get good results on their post. Moreover, a marketer will also get great results by following a time table according to activity. The best time to post near mid-day (11 am to 1 pm) and in the evening, publish your content after work (7 pm to 9 pm). Most maximum Instagrammers log in through mobile, so they avoid browsing during work hours.

  • The most favorable days to post your content on Instagram are Monday, Wednesday, and Thursday. On Saturday, the best time to post on Instagram is 5 pm.
  • According to the survey, Wednesdays receive the most significant level of engagement on Instagram.

TWITTER

Twitter is another social network that enables you to write short texts with the aim of communicating something. It is a fast news channel. If used well, the message we want to communicate can reach its target in real-time. It is beneficial for working because this is one of the many platforms that give good results for all work types. If the purpose is to attract new customers, search on Twitter for all the people who talk about your work or lovers of that interest and make them fall in love through your tweets, interact with them (every day) by giving them all the information they need. It is necessary to have the right likes and followers because you will be able to succeed in this mission only thanks to them. If your followers do not seem interested, all your hard work becomes useless, and the results are spoiled; that is why you must keep them updated and try to intrigue and make them curious. So, if a marketer wants a good answer on their Twitter, they have to follow these tips and rules to get better results.

  • Most suitable time to post on Twitter:- 11 am, 1 pm, and 6 pm
  • Excellent days To post on Twitter:- Wednesday or Saturday

FACEBOOK

Facebook is a social site where a person can reach out to every professional by posting their content at a particular time. For good results, a marketer has to follow both time and day because of this, the advertisement will get great likes, comments, and shares, and it will reach all professional people. Moreover, a marketer also has to precisely address a hashtag precisely because the hashtag is a good platform for a person to get a good outcome. For the highest expression, the most suitable time to post on the Facebook business page is between 1 p.m. and 4 p.m. because you will find various Facebook active users browse on their desktops and surf it during work time. The only most suitable time to post on Facebook is a Sunday at 3 p.m.

  • The most suitable days to post on Facebook are Thursday to Sunday. Don’t ever try to post on Facebook on Tuesday.
  • Weekends perceive the most excellent level of active users on Facebook.

LINKEDIN

LinkedIn is a worldwide social site app that is most widely used by recruiters, people in business, and salespeople during their work hours. You will find many frequently active users on this social site who use it to give an excellent platform. To get better results, you need to follow a suitable time and days. The most appropriate time to post on LinkedIn is near about 10 a.m. and 11 a.m. 

  • The suitable and best days to post on Linked In are Tuesday to Thursday 
  • After work hours, weekends are the wrongest times to post on LinkedIn because, on weekends, business persons did not use LinkedIn.

Also Read: Benefits of Social Media Integration on Website

What is the Most Suitable Time to Post on Social Media?

The most appropriate time to post on social media should be a factor in the social platform you are using and most of your customers’ time zone.

Moreover, the times we have discussed in this article are standards; you just need to discover your audience’s time when they are likely to engage. The most reliable method to find the post time for your brand is by experimenting. There is also a social media management tool that helps you schedule posts several times for various weeks to discover the time that works properly with your audience.

Don’t ignore your competitors. Always try to track their growth and always notice when your competitor will get high involvement in their posts.

Don’t ignore your competitors. Always try to track their growth and always notice when your competitor will get high involvement in their posts. The possibilities are that these could work for you also. Check it out or post on that time when your competitors are generally quiet, but keep in mind that every platform is not the same, so check each one individually to get the most beneficial outcomes.

Conclusion

So, with a Course mentor, it is possible to understand how you can achieve your business goal that points to success. All of this is important to provide ourselves more confidence in the work we do, greater success, and good growth.

Different ways to Display Social Media Feeds on Websites

Displaying Social media feeds on websites is now easier than before. In a few simple steps, you can discover, organize, and display the feeds on websites.

There are multiple ways to display social feeds on websites which we would be talking about in the blog. But before that here are different types of social media feeds:

Some of the popular types of Social Media Feeds

Instagram Feeds

Instagram is a photo-sharing platform where users share photos and videos with their family and friends.

These users share their daily activities such as:

  • Achievements
  • Recent Pursuit
  • Project
  • Experiences etc.

Additionally, they can tag and mention their fellow person or other users on the feed to get their attention.

However, to get more visibility they can use relevant Hashtags in their feeds.

Facebook Feeds

Facebook is a global platform with a huge number of users. Users can share feeds in photo, video, text, GIFs etc format to interact with other users. You can share, like, comment and react on the platform feeds.

Twitter Feeds

Twitter is a microblogging platform used to share the opinions of users. The feeds published on the platform are known as tweets. These tweets can be in any form of expression but the text is only allowed up to 140 characters. 

Due to the limitations of characters users only share to the point tweets over the platform.

YouTube Feeds

Youtube is a video-sharing platform. Users upload and view videos for free. It is the largest video-sharing platform. You can find videos from seconds to hours long. The contents available on the platform are music-video, TV shows, short video clips, trailers, educational videos, live streams and many more.

Tumblr Feeds

Tumblr is a microblogging and social networking platform that lets users publish multimedia posts and other content in a short-form blog. The platform also provides the option of HTML editing for taking full control over the appearance of the blog. 

The most unique feature of Tumblr is that it lets you schedule the posts for hours and even days.

Apart from these platforms, there are many other social media platforms available. But these are some of the most popular social media platforms & part of best social media marketing.

These feeds can be discovered, organized and then can be embedded into the websites.

Also Check: Guest Post Outreach Services

Different ways to display Social Media Feeds on Websites

Some of the methods of embedding these feeds on the websites are:

Social Media Aggregator

Social media Aggregator tools that let you aggregate, organize, and embed feeds into the websites.

Using an aggregator tool makes the following process more simpler and effortless for anyone to embed feeds on the website.

Social media aggregator is a go-to tool for many popular brands to easily discover the feeds based on the following methods:

  • Hashtags (#)
  • Mentions (@)
  • Handles (@)
  • Locations
  • Pages
  • Channel URL
  • Playlist
  • Albums
  • Reviews etc.

Using the above methods you will almost discover all the social media feeds. Brands use the tool for saving their lot of time in discovering and utilizing their resources and time in other business strategies.

And it is worth using a social media aggregator tool, as discovering feeds from the web is time-consuming and importantly you may end up losing top feeds that could make a difference by embedding.

After aggregating feeds, the aggregator allows you to organize the feeds to make it more appealing and attractive using the following features:

  • Moderation
  • Profanity Filter
  • Layouts and Themes
  • Personalization
  • Custom CSS
  • CTA
  • Custom Posts etc.

These features will help you make quality content that matches the theme of your website for embedding.

After discovering and organizing the feeds the last step is to embed the feed widget on the website.

For embedding, you need to generate the embedding code from the social media aggregator tool itself. 

After generating the code, login to your website backend and paste the code into the HTML editor and save the changes.No technical knowledge is required for using the tool.

Official Social Media Embed

Officially all of the social media platforms provide the option to embed the feeds on the website.

All you have to do is select the particular feed from different social media platforms and then copy the embed code and paste it into the website.

Whenever you open a post, you’ll find three dots on the top of the post. Click on it and you’ll find an option of “Embed”, on selecting it you’ll be presented with the URL code that can be copied and pasted into your website editor.

Though there’s a drawback to this that you will have to dive into the ocean of data to find the relevant data. 

For organizing the feed you’ll need to have the technical knowledge that can help you make the feeds widget match the theme of your website.

Website Developer

Developers are the backbone of running a website successfully. They can easily use different feeds from different social media platforms and embed them into the website.

With proper technical knowledge, they can create a well-defined feeds widget for your website. That will match the theme of your brand as well.

The only limitation comes in collecting relevant feeds from the social media platform.

Conclusion

These were some of the different ways of displaying social media feeds on websites. Well, all the methods work well with the requirements but the social media aggregator tool is the recommended- way to use for displaying. Cause it’s easier to use and the best way to discover posts from the wide library of feeds.

Twitter Marketing: 6 Tips for Companies on Twitter

What is Twitter Marketing?

If you want to use the microblogging network Twitter for marketing purposes, you have to reach as many Twitter users as possible and make the most of the 280 characters allowed in a tweet. Followers on Twitter are the equivalent of Facebook friends or fans. What you want from these users on Twitter are retweets, comments, and other interactions.

Twitter marketing offers great potential for marketing purposes, thanks in part to …

  • Direct Messages (DMs)
  • the meanwhile 280 characters
  • the ability to share content such as blog posts

If this platform is right for your industry, you can potentially target a whole lot of people.

Twitter marketing also costs a lot of time: you should let go of several tweets per day and react quickly to comments, retweets, or DMs. Ideally, of course, everything related to your industry! You can score on Twitter with topics such as sustainability and environmental protection.

Twitter is basically nothing more than a huge party: everyone talks to everyone, and you can’t possibly see everything that’s going on, but of course, you want to be as entertaining as possible. Attention and spontaneity are required. Otherwise, you just stand in the corner and know: It was not worth coming.

Twitter Marketing for Dummies: Basics

First things first: Twitter is not an advertising platform. It’s not primarily about your own timeline (TL) but about listening and reacting, but of course, first and foremost, about a nicely designed profile.

1. Personalize

Give your Twitter presence a face or a recognition value. Accounts with the standard egg as a profile photo don’t look particularly trustworthy.

Example of Twitter Profile

You are not on Twitter to be anonymous, after all! It has proven useful for companies to use the company logo in the profile picture and/or in the header photo. Alternatively, corporate colors or representative people work.

2. Listen

We have to tell you something: it’s not always about you. Yes, you read that right. What your TL offers is secondary. That doesn’t mean that you don’t have to be active here at all, but primarily you should …

  • get into discussions
  • retweet
  • Set mentions
  • keep an eye on what other users are interested in.

This is all especially true at the beginning of the Twitter career when the number of followers is still manageable. And this is exactly where Twitter’s potential lies: The company can gain reach without producing a lot of content itself. Twitter is also ideal for tinkering with your own company image.

3. Get started

Once you have a little more followers, you should become increasingly active. Because with an inactive profile, you are exactly the party guest who is standing in the corner wondering when he can go home again. In the end, you can only find the right balance between too many and too few tweets by trial and error.

Various Twitter analytics tools can be very helpful here. Here you can see the interests of the followers or measure or strengthen interactions and reach.

Twitter, for example, also offers an analytics service itself. And as we probably don’t have to tell you first: Social media analytics are your best friend in social media marketing!

4. Try it out

Here’s another fact that you should know about Twitter: It’s a real-time network. Every tweet is drowned in a flood of other postings, so that small slip-up will soon be a thing of the past – unless you make gross mistakes and someone immortalizes them as screenshots.

Avoid overly political statements and support your opinion best with newspaper articles, serious (!) Statistics or other neutral evidence. This is sure to lead to a discussion that generates a few followers in the best-case scenario!

5. Respond

The fact is: your followers and all other users use Twitter very selectively. Nobody reads their entire timeline unless they are plagued by acute boredom. And nobody wants to grapple with topics from the previous day the next day.

This means, among other things, that there is no point in reacting to DMs or mentions hours later. If someone explicitly includes you in tweets or conversations, you need to respond as soon as possible.

This is especially true if you want to provide customer support on Twitter. Customers who approach the company with a problem now expect an answer. Not tomorrow, not the day after tomorrow, not until next week.

6. Graphics and Images

A visual marketing strategy can be very helpful for any social media website, and Twitter marketing is no exception. According to numerous studies, visual information is easier to consume and retain than its text-based counterpart. Most of the information that is collected daily is visual.

This means that instead of 280 letters, images can be more interesting and engaging than plain text. According to Twitter, tweets with pictures get an average of 35% more retweets.

10 Social Media and Content Marketing Tips For The Hospitality Industry

Online marketing instruments have become an important means of communicating with guests, especially for the catering industry, since the beginning of the Corona crisis. 

Because without day-to-day business, the only way to stay in the minds of customers was via the Internet. But regardless of this particular circumstance, social media marketing and content marketing are essential nowadays if you want to be successful as a restaurateur. 

For this reason, this blog article will take a closer look at these two areas. We also give you 10 tips on how to operate optimal social media marketing or content marketing.

What are Social Media Marketing and Content Marketing?

Social media marketing is exactly what the name suggests. It’s a form of online marketing that uses social media like Facebook or Instagram. The aim here is to increase your own reach on the Internet and generate awareness for your own company. 

In this way you build a loyal community that you can then use to distribute your own content. This works best when you have a well thought out and innovative strategy that turns a random reader into a fan or follower. 

Social media marketing is just as suitable for the catering industry as it is for any other industry and should by no means be neglected. Because without a reasonable presence on the Internet, it has become very difficult to find many new customers and to keep them.

Content marketing is a marketing process in which you use relevant and valuable content that is tailored to your own target group. 

The goal of content marketing is to address potential customers with this content and thus generate new customers. Content marketing is used in various areas of marketing, especially when you want to avoid classic advertising. 

Because of the declining effect of traditional advertising, you have to resort to other means to draw guests’ attention to your own company. The focus of this instrument is not the products or the company, but the customers, i.e. the target group that you want to address. 

By offering you added value, you can quickly turn them into satisfied customers and thus achieve a recommendation.

5 Tips for social media marketing for the hospitality industry

1. Choosing the right platform:

Social media are now a dime a dozen. However, not all of them are suitable for online marketing. Therefore, if possible, you should find out which platforms most of your guests are on. You can do this, for example, through a survey. 

Regardless of this, every restaurant should have at least one Instagram and one Facebook profile for optimal social media marketing, as these are the most common social media. If you can be found on all relevant platforms, the chances are also best of reaching more people. 

Then all you need to do is focus on the platform that is most important to you. You can also decide on this focus based on the age structure of your guests. 

2. Promote your social media profiles:

In order for your guests to become aware of your social media and see your content, you need to promote your profiles. 

On the one hand, you should draw attention to this in the restaurant by, for example, printing in the menu which platforms you are represented on and what your name is there. 

Or you can print this information on table stands or something similar and distribute it in the restaurant. On the other hand, all social media profiles should also be listed on your website. 

Either you link them on the homepage or in the imprint. However, it makes sense to see the links directly when you visit the page. Finally, you can also actively inform your customers that you are represented in social networks. However, this option is more suitable for regular guests

3. Publish good posts:

After you’ve created your profiles and brought them to the attention of guests, it’s time to publish content as well. 

But not every text or image is a good post. Because the quality standard on most platforms is relatively high. In general, all content should represent added value for the guest so that he can spend time with the content. 

If you post a picture, it should be appealing and authentic, but it also has to look professional. You can also organize competitions on social media and raffle, for example, vouchers or free drinks or the like. This will generate engagement and reach more people.

4. Exploiting the reach of social media:

The most important possibility that social networks offer is the enormous reach that can be generated through them. Because as soon as someone “likes” your profile or shares your content, the friends or followers of this person will also find out. 

This creates a huge network of people who show each other new places. But this effect doesn’t come about by itself. To add to this effect, you need to encourage your guests to share your content. 

The best way to do this is through competitions that require you to share certain content in order to participate. By distributing the content in this way, more people will be aware of your profiles and ultimately new guests will come to your restaurant.

5. Complaint management via social media:

As a restaurateur, in addition to new guests, social media provide one thing above all: Feedback. Since this is not always positive, you have to learn online to deal with criticism on the Internet. In the best-case scenario, you will receive constructive criticism. 

This is particularly important because it can help you improve your business. And if your guests are happier, then you are more likely to be recommended. 

However, there is also criticism that is neither constructive nor justified. In rare cases, they may even be offended. In such a situation, it is imperative to react calmly and understandingly, and in no case to start an argument. 

Because that looks unprofessional and can put off potential guests. In general, with any feedback, no matter what kind, you should react to it. Then the guests feel understood and are more likely to come back to you. If you want to take full advantage of the potential of social media feedback, then hold regular polls to find out what your guests think of a particular topic. 

5 Tips for content marketing for the hospitality industry

1. The content must offer added value:

The point of content marketing is that your content is viewed or read by users and they then pass this content on to others. In order for your content to be seen by guests as worthy of being passed on, the content must offer them added value that they want to pass on to others. 

If you publish content that does not help the user, it will be ignored and will not attract any attention to your gastronomy.

2. Use different formats:

How you design the content you publish is entirely up to you and your company. The first thing you probably think of is blogs that are filled with plain text on various topics. 

As a restaurateur, however, you shouldn’t just leave it at that. Because having your own restaurant offers far more options for creating content. 

For example, you can also record videos of cooking recipes. Or you can create Spotify playlists for special occasions, such as a candlelight dinner or a holiday meal. 

Also introduce your entire team so that guests know who is serving them and who is preparing their food. Or you can start a live stream and establish your own live cooking show. Of course, competitions and events should not be missing here either. But watch out, just like on social media,

3. Capacities for the planning and support of marketing:

Many restaurateurs only do their marketing on the side and do not have extra capacities in the company. Of course, as a small snack bar, it is not realistic to have your own marketing department. 

Nevertheless, you should at least take extra time to implement it strategically and tactically sensibly and professionally. If you don’t have the marketing capacity, get it. 

Either you hire someone or find out about it yourself. You should definitely invest in marketing because it will help you find new guests and generate more sales.

4. Focusing the content on the guest:

The most important thing in content marketing is that you focus your content on your guests. Because if the published content does not interest your customers, then they will not share it and the effect of the content marketing will be lost. 

If you don’t know beforehand what topics and content your guests are interested in, then conduct a survey to find out or talk to your regular guests. Because they are probably the first to pass your content on to their own friends.

5. Promote the content properly:

As good as your content may be, if nobody finds out that it is there, then it will not have an impact. Therefore, it is important to promote your content properly. First of all, be sure to raise awareness on social media, especially when it comes to digital content. 

Because that’s where the chance is highest that someone who doesn’t know your restaurant will see it. You can also advertise it yourself in the restaurant. 

Distribute flyers or put up posters that refer to your content. You can use flyer template designs to create amazing flyers according to the requirement. And finally, especially if you offer special content such as cooking videos or live streams, you can address your guests directly.

Conclusion

After reading this blog post, you will be one step closer to optimizing your marketing. 

Because authentic and professional posts on social media and unique content for your guests can be of great help in attracting new guests or binding existing customers more closely to you. 

However, you should never stop improving your marketing for the positive effect to persist. So you can guarantee successful social media marketing and content marketing in the hospitality industry.