Displaying Social media feeds on websites is now easier than before. In a few simple steps, you can discover, organize, and display the feeds on websites.
There are multiple ways to display social feeds on websites which we would be talking about in the blog. But before that here are different types of social media feeds:
Some of the popular types of Social Media Feeds
Instagram is a photo-sharing platform where users share photos and videos with their family and friends.
These users share their daily activities such as:
- Recent Pursuit
- Experiences etc.
Additionally, they can tag and mention their fellow person or other users on the feed to get their attention.
However, to get more visibility they can use relevant Hashtags in their feeds.
Facebook is a global platform with a huge number of users. Users can share feeds in photo, video, text, GIFs etc format to interact with other users. You can share, like, comment and react on the platform feeds.
Twitter is a microblogging platform used to share the opinions of users. The feeds published on the platform are known as tweets. These tweets can be in any form of expression but the text is only allowed up to 140 characters.
Due to the limitations of characters users only share to the point tweets over the platform.
Youtube is a video-sharing platform. Users upload and view videos for free. It is the largest video-sharing platform. You can find videos from seconds to hours long. The contents available on the platform are music-video, TV shows, short video clips, trailers, educational videos, live streams and many more.
Tumblr is a microblogging and social networking platform that lets users publish multimedia posts and other content in a short-form blog. The platform also provides the option of HTML editing for taking full control over the appearance of the blog.
The most unique feature of Tumblr is that it lets you schedule the posts for hours and even days.
Apart from these platforms, there are many other social media platforms available. But these are some of the most popular social media platforms & part of best social media marketing.
These feeds can be discovered, organized and then can be embedded into the websites.
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Different ways to display Social Media Feeds on Websites
Some of the methods of embedding these feeds on the websites are:
Social Media Aggregator
Social media Aggregator tools that let you aggregate, organize, and embed feeds into the websites.
Using an aggregator tool makes the following process more simpler and effortless for anyone to embed feeds on the website.
Social media aggregator is a go-to tool for many popular brands to easily discover the feeds based on the following methods:
- Hashtags (#)
- Mentions (@)
- Handles (@)
- Channel URL
- Reviews etc.
Using the above methods you will almost discover all the social media feeds. Brands use the tool for saving their lot of time in discovering and utilizing their resources and time in other business strategies.
And it is worth using a social media aggregator tool, as discovering feeds from the web is time-consuming and importantly you may end up losing top feeds that could make a difference by embedding.
After aggregating feeds, the aggregator allows you to organize the feeds to make it more appealing and attractive using the following features:
- Profanity Filter
- Layouts and Themes
- Custom CSS
- Custom Posts etc.
These features will help you make quality content that matches the theme of your website for embedding.
After discovering and organizing the feeds the last step is to embed the feed widget on the website.
For embedding, you need to generate the embedding code from the social media aggregator tool itself.
After generating the code, login to your website backend and paste the code into the HTML editor and save the changes.No technical knowledge is required for using the tool.
Official Social Media Embed
Officially all of the social media platforms provide the option to embed the feeds on the website.
All you have to do is select the particular feed from different social media platforms and then copy the embed code and paste it into the website.
Whenever you open a post, you’ll find three dots on the top of the post. Click on it and you’ll find an option of “Embed”, on selecting it you’ll be presented with the URL code that can be copied and pasted into your website editor.
Though there’s a drawback to this that you will have to dive into the ocean of data to find the relevant data.
For organizing the feed you’ll need to have the technical knowledge that can help you make the feeds widget match the theme of your website.
Developers are the backbone of running a website successfully. They can easily use different feeds from different social media platforms and embed them into the website.
With proper technical knowledge, they can create a well-defined feeds widget for your website. That will match the theme of your brand as well.
The only limitation comes in collecting relevant feeds from the social media platform.
These were some of the different ways of displaying social media feeds on websites. Well, all the methods work well with the requirements but the social media aggregator tool is the recommended- way to use for displaying. Cause it’s easier to use and the best way to discover posts from the wide library of feeds.