Category Archives: User Generated Content

social media feed

Different ways to Display Social Media Feeds on Websites

Displaying Social media feeds on websites is now easier than before. In a few simple steps, you can discover, organize, and display the feeds on websites.

There are multiple ways to display social feeds on websites which we would be talking about in the blog. But before that here are different types of social media feeds:

Some of the popular types of Social Media Feeds

Instagram Feeds

Instagram is a photo-sharing platform where users share photos and videos with their family and friends.

These users share their daily activities such as:

  • Achievements
  • Recent Pursuit
  • Project
  • Experiences etc.

Additionally, they can tag and mention their fellow person or other users on the feed to get their attention.

However, to get more visibility they can use relevant Hashtags in their feeds.

Facebook Feeds

Facebook is a global platform with a huge number of users. Users can share feeds in photo, video, text, GIFs etc format to interact with other users. You can share, like, comment and react on the platform feeds.

Twitter Feeds

Twitter is a microblogging platform used to share the opinions of users. The feeds published on the platform are known as tweets. These tweets can be in any form of expression but the text is only allowed up to 140 characters. 

Due to the limitations of characters users only share to the point tweets over the platform.

YouTube Feeds

Youtube is a video-sharing platform. Users upload and view videos for free. It is the largest video-sharing platform. You can find videos from seconds to hours long. The contents available on the platform are music-video, TV shows, short video clips, trailers, educational videos, live streams and many more.

Tumblr Feeds

Tumblr is a microblogging and social networking platform that lets users publish multimedia posts and other content in a short-form blog. The platform also provides the option of HTML editing for taking full control over the appearance of the blog. 

The most unique feature of Tumblr is that it lets you schedule the posts for hours and even days.

Apart from these platforms, there are many other social media platforms available. But these are some of the most popular social media platforms & part of best social media marketing.

These feeds can be discovered, organized and then can be embedded into the websites.

Also Check: Guest Post Outreach Services

Different ways to display Social Media Feeds on Websites

Some of the methods of embedding these feeds on the websites are:

Social Media Aggregator

Social media Aggregator tools that let you aggregate, organize, and embed feeds into the websites.

Using an aggregator tool makes the following process more simpler and effortless for anyone to embed feeds on the website.

Social media aggregator is a go-to tool for many popular brands to easily discover the feeds based on the following methods:

  • Hashtags (#)
  • Mentions (@)
  • Handles (@)
  • Locations
  • Pages
  • Channel URL
  • Playlist
  • Albums
  • Reviews etc.

Using the above methods you will almost discover all the social media feeds. Brands use the tool for saving their lot of time in discovering and utilizing their resources and time in other business strategies.

And it is worth using a social media aggregator tool, as discovering feeds from the web is time-consuming and importantly you may end up losing top feeds that could make a difference by embedding.

After aggregating feeds, the aggregator allows you to organize the feeds to make it more appealing and attractive using the following features:

  • Moderation
  • Profanity Filter
  • Layouts and Themes
  • Personalization
  • Custom CSS
  • CTA
  • Custom Posts etc.

These features will help you make quality content that matches the theme of your website for embedding.

After discovering and organizing the feeds the last step is to embed the feed widget on the website.

For embedding, you need to generate the embedding code from the social media aggregator tool itself. 

After generating the code, login to your website backend and paste the code into the HTML editor and save the changes.No technical knowledge is required for using the tool.

Official Social Media Embed

Officially all of the social media platforms provide the option to embed the feeds on the website.

All you have to do is select the particular feed from different social media platforms and then copy the embed code and paste it into the website.

Whenever you open a post, you’ll find three dots on the top of the post. Click on it and you’ll find an option of “Embed”, on selecting it you’ll be presented with the URL code that can be copied and pasted into your website editor.

Though there’s a drawback to this that you will have to dive into the ocean of data to find the relevant data. 

For organizing the feed you’ll need to have the technical knowledge that can help you make the feeds widget match the theme of your website.

Website Developer

Developers are the backbone of running a website successfully. They can easily use different feeds from different social media platforms and embed them into the website.

With proper technical knowledge, they can create a well-defined feeds widget for your website. That will match the theme of your brand as well.

The only limitation comes in collecting relevant feeds from the social media platform.

Conclusion

These were some of the different ways of displaying social media feeds on websites. Well, all the methods work well with the requirements but the social media aggregator tool is the recommended- way to use for displaying. Cause it’s easier to use and the best way to discover posts from the wide library of feeds.

What is User Generated Content & Why Brands Use It?

What Does User Generated Content Mean?

We live in a period where customers are ready to appreciate your brand or services online. This relationship begins after-sale, that if the customer are happy and satisfied, they will no doubt rave about.

This is why User-generated Content (UGC) plays a crucial role in the content marketing strategy.

As the name suggests that it is generated by users who use the brand’s services. So UGC is a content that is published and created by unpaid contributors.

What Is User Generated Content?

User-Generated Content of marketing is a type of marketing in which the brand doesn’t need to work on its promotion.

It is done by consumers who are advantaged by the brand’s services. For this, you don’t need to pay a single penny to them.

The Content published by them can be of any form of Content like text, images, blogs, videos, audio on social media, or website.

Bring Newness To The Content Marketing

The World’s largest coffeehouse chain, Starbucks corporation, a multinational chain of coffeehouses, said to its customers to draw some artistic doodle on their cups.

They launched a contest for them on Twitter under the #Whitecupcontest. After it, they announced that the winning cup design submitted by the customers would be used for Starbucks’ cup design.

It created great interest in the customer’s mind. In a very short time period it received around 5000 drawn up being sent to Starbucks.

Why UGC Is So Influential In Marketing?

User-generated Content helps to understand the motive and perspective of your audience. You can hear your brand voice through your customer’s words, images, text, videos, and audio.

The above example of Starbucks and many more similar like adobe, Coca-Cola, Netflix, and Apple are enough to understand why UGC techniques are successful in the market.

But why are they so successful? Why do brands need to promote themselves? Why consumers promote it??

1. Customers Are The Essence Of UGC

In this World of competition where online users can find another brand by just a single click, it is necessary to be authentic and transparent.

It should be customer-oriented and helps to make them update with the latest technology; otherwise, they will find another brand.

2. A Customer Trusts Other Customers

Coming to the next point, customers are getting more shrewd about media, advertising, and news, so there is a very small percentage of consumers who trust advertisers and the media.

One more reason is that marketers are growing day by day, and of course, they’re going to say that their product is best, but their only aim is to sell their products. But now customers are wise enough to differentiate it.

3. Shows The Authenticity & Reality

A customer owns a brand, and a brand owns customers. In today’s era, uniqueness and authenticity is very important because consumers are wise enough to understand that what they want to buy what they do not? From where should they buy it? From where should they avoid it?

4. Build Community Through Content

Community is essential to the growth of a brand, business. Is a group of people in which people can interact with each other with a brand.

They can talk about a product, offer, pros and cons, and many things that encouraged people to feel like part of a community.

UGC Marketing vs. Traditional Marketing

As online businesses are growing, every customer is aware of the brand and brand value. It is a competition between traditional and UGC marketing. People make their decision by self which brand they should opt for. Why they want to choose it.

What are the advantages, and what are the disadvantages of taking a particular brand? What is the brand value?

A survey indicates that 80% of the customers admitted to trusting online reviews when they are recommended personally.

If we talk about Coca-Cola, the customers were asked to share pictures of themselves enjoying a drink with their personalized Coke bottles on social media.

This challenge went viral for a few months that creates awareness about brand.

Conclusion

We can easily see the power of UGC, and now that’s pretty clear incoming years we’ll be seeing much more of it. By using an effective method, you can give proper direction to your UGC.

Include UGC in your digital marketing and ready to produce a decisive and authentic result.