With the ease of the internet, people made a huge shift towards online marketing and purchase, and hence we witnessed a huge growth in eCommerce websites. And as businesses are establishing their online presence by building their online store, Shopify stands as one of the trusted CMS website building platforms to help businesses.
With over 800,000 merchants on the platform, Shopify boasts of a huge user base. However, another aspect that makes Shopify an amazing platform is its apps. Shopify apps help to add functionality to the website and, at the same time, enhance the beauty as well.
Due to such high competition, businesses use Shopify apps that help them capture the audience’s attention and eventually convert their visitors into their customers. Shopify app stores have around 3200 apps (source) that provide great help to businesses.
For your convenience, we list some of the best apps that can help you attract, engage, influence, and convert your customers. You can easily find these apps on the Shopify store, and with their easy usage, you can operate them like a pro.
6 Must Use Shopify Apps That Every Store Owner Should Own
How about sharing a social media feed on the website that increases the vibrancy of the website and at the same time provides social proof to your visitors. Sounds rewarding, right? And this is where the Tagembed Shopify app jumps in. Tagembed is a social media aggregator that helps you aggregate social media feeds from the desired source of your desired platform and then display them on your website. It brings the same magic to its Shopify app and helps you easily embed social media feeds on your Shopify store.
It is compatible with 15+ social media platforms and provides a responsive widget that adjusts itself according to the screen type. You can use this app to show user-generated content related to your business on the website and engage your visitors. Moreover, you can also use the app to showcase your customer posts that act as social proof to your visitors. This social proof establishes your credibility and helps consumers in their purchase decision.
You can even integrate posts related to your business, so your visitors get a sneak into your social media presence, and it eventually strengthens your social presence and increases your brand recognition.
You might have huge web traffic, but that doesn’t mean you’re converting them well enough. To optimize conversion rate, you can use these not-so-secret-weapon, pop ups! Poptin is a free pop up builder that enables users to create engaging pop ups and embedded forms. They’re highly effective in converting visitors into leads, subscribers, and customers. You can create lightbox pop ups, overlays, video popups, pop up timer, and more, and add enticing offerings so you can add value to their cart and improve their overall shopping experience.
With Poptin, it’s a lot easier to reduce shopping cart abandonment, generate leads, drive more email signups, interact with more visitors, and increase engagement.
Reviewbit enables Shopify businesses to engage with clients after they’ve made a purchase through social messaging platforms such as WhatsApp. Businesses can collect feedback from each order by using instant messaging services to send an automatic review request. Assists businesses in providing prompt customer care for bad reviews and upselling their products to satisfied or loyal customers, as well as increasing sales by upselling and cross-selling products by sending offers and promo coupons while gathering feedback via chat platforms. This app helps merchants maintain existing consumers while also converting new clients into loyal ones. In comparison to other review collection platforms such as email, reviewbit guarantees a review collection conversion rate of more than 30%.
One of the main techniques to attain sales is offering deals to the customers; it can be either sale, purchase offer, or any other strategy. But the most important part is that your customer gets to know about it and for that, you need good marketing and scheduler. And therefore, for that, the Shopify store provides your Happy hours Shopify app.
With happy hours you can create a custom sales campaign that attracts and converts customers. You can apply sales on a particular product, or create sales for a product type, automate price discounts, bulk edits, and more.
Sales and regular offers often please the consumers and encourage them to make their purchases. And with the help of this app, you convert your visitors into your customers as you can provide them discounts and offers. Moreover, the app is easy to use, and you can easily install it from the Shopify app store.
Another major factor that can help you convert your customers and win their trust is customer support. Consumers even complain that businesses do not provide any contact details.
And this is where Happy Whatsapp chat comes to the rescue. It helps your customers establish contact with your business. It provides instant customer support using Whatsapp live. So you resolve all customer support issues and develop a brand reputation. It allows unlimited WhatsApp calls and WhatsApp chats.
Moreover, you customize the widget as per your requirement and make appropriate modifications to match it to your website’s style. It setups in less than 60 seconds and also allows you to add a Call-To-Action button. Also, you don’t require any code to add your theme. You can even set online and offline hours and help your customers with any issue.
The main aim for any business is to achieve more sales and reach their desired business goals. Therefore, you can use the strategy of bulk discount to encourage consumers to purchase more products from your business, which eventually helps you attain more sales and increase your customer base.
You can use Bundler to provide some percentage of discount to your customers when they purchase some products together. For example, you can create a bundle with two products and provide a desired discount on the product. It eventually increases the average order value.
Also, it helps you to sell your popular product with your less popular products. And this can eventually increase your sales. Like the apps mentioned above, it is very easy to use and has a user-friendly interface that eases its operation.
#7 PageFly Landing Page Builder
Creating the first impression is very important for a business. For example, if you own an eCommerce website, it becomes more important that you positively impact the visitor as he visits your website. And this is where you can use this app. It helps you to build store pages based on the design in your mind. It is the best way to win customer’s attention and encourage them to purchase your brand.
Shopify is one of the main ECommerce website builders, and as you have much competition in the market. You need to have the edge over your competitors and establish your brand, and hence you can use Shopify apps for that purpose. The tools mentioned above are some of the best apps available on the store and help you reach your business goals.