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Are you planning to change your website design? Eager to start with new things! If yes, that’s great! A new website design is quite exciting but you must never be in a hurry when designing the website.

In fact, the majority of people prefer browsing a beautifully designed website. So, before changing your website design ensures to keep few points in mind to get the desired outcomes as per your expectations. Yugasa is a web and mobile app company that you can choose if you are planning to change your website design. 

Below given are few facts about the website design that one must check before changing the website design:

  • It takes just seconds for the customer to form a perception about your website
  • Majority of users not recommend business if the website is not mobile friendly
  • Many online shoppers won’t return back to website because of bad UX

Let’s dive into the things one needs to know before changing website design in 2021. Happy Reading!

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Review Your Existing Website

It’s vital to first review your current website to analyze the things that you like and the ones you don’t like. If you love few things in your website then ask yourself few questions like can they still remain on your new website? Do they increase your business value?

Make a list of things you hate. Ask yourself; can those things be removed easily without affecting the business? Can they be restructured in something better? Do they hamper functionality and so on? Asking all such questions from yourself will only help you in designing a better website. Yugasa can assist you in designing a responsive website design. 

Know your Audience

If you are planning to change your website design then the foremost thing you need to keep in mind is your target audience. For instance, what will work better for the generation of smartphone users will not at all work for 50+ age group of people; isn’t it? Since, they will require more guidance as well as more likely to read the things you write.

On the other hand, for smartphone users, they will just look, like and proceed with the option of buying.

Your Business Objectives

Before changing your website design, ensure to set realistic goals. Even in this year 2021, SMART model matters too.

Below given are few instances of SMART site goals for the website:

  • Marketing goals: incorporate driving traffic to site, generating leads, increasing engagement
  • Customer support goals: incorporate enhancing user’s overall experience
  • Timely goals: incorporate setting accurate dates and deadlines for achieving the tasks

Minimalistic and Organized Design

The reality is that people love to visit the website if it is uncluttered and organized. No one wants to visit a website that is overwhelmed by crowded design.

You can select few fonts and make use of them in different sizes so as to attain the perfect effect. Details like colour pallets, highlights, shadows, gradients have the power for giving your website a professional look.

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Mobile Friendliness

Do you know poor website design can affect conversion and sales? The site that is unattractive needs a change!

Your website must work great on mobile devices too which is quite important in today’s fast paced world of challenging business. This way you will get more traffic to your website.

Also, it’s a perfect strategy so as to rank on the top of search engines. Most importantly, you must give much attention to the website’s loading time, user interface, navigation, other design elements etc that can enhance your mobile functionality.

Restructure the Content

Do you know the content on website is something that has the power to persuade customers towards your website? So, for this reason, the content must represent professional images, combination of animation as well as other factors that attract your visitors.

Decrease Loading Time

There’s no doubt in saying that you will lose an audience if your website will take much time to load. Today, people want to go through a website that loads instantly.

So, try to include new elements in your website design that can improve your website loading time on browsers as well as mobile devices. Your site design layout elements determine your landing page load time. So, ensure to have a look on inner pages too that may have intricate user navigation.

Pay Attention to SEO Mechanics

When it’s about changing the website design, your first priority should be SEO. The fact is that elements of website design can impact meta tags, your site content as well as SEO mechanics.

In such cases, trick is to simply combine your efforts of website designing with the tactics of SEO.

Your Competitors

Go through your competitors website and try to find out what things work well for them, and what don’t. Are there some trends they have adopted? If yes, what features do they make use of? 

Keep in mind that things which are not working well for your competitors’ site will not work on your website too.

Wrap Up

Hope you have enjoyed reading this guide and it helped you in knowing more about the things you need to keep in mind before changing the website design in 2021. Remember, there’s not a single design; your site needs constant maintenance as well as touch ups. In reality, the backbone of your site relies on it only. 

By doing proper planning and investing some time in research to implement the above-given tips on the website can surely bring dramatic change. This, in turn, can help enhance performance, experience as well as your website user conversion rates.

Yugasa is a mobile app development company who boast a proficient team of developers and possess years of experience in the same.