Finding crucial keywords, understanding audience intent, and competition analysis play a vital role in planning keywords as well as content strategy.
Here’re steps that should be included in every effective keyword research process:
- Understand your mission
- Choose your keywords and dive a bit deeper into them
- Prefer small niches with a long tail
- Keep the focus on your audience’s search intent
- Create a superb keyword strategy
What’s your mission?
Take your time and create a mission document with some crucial questions.
- What’s the main goal for your firm?
- Which factors make your products or services unique?
- Who is your target audience, and what are the promises you wish to make when the audience reaches your website?
For example, your client runs a chain of movie theaters, and most cinema halls have special arrangements for the disabled. Then, offering the best possible cinema experience to the disabled can be something that makes your client’s service unique.
Put simply, check things that make your client’s services stand out. That should be your niche, your mission.
Choose your keywords and dive a bit deeper into them
Use Excel or Google Sheets and create a list of keywords relevant to your products. Think about what your audience is searching the net for; consider the search terms around your services or products that they might use. Give importance to the problems that your product solves; consider your unique selling points. These factors can help you zero in on search terms that you wish to get ranked for. Several tools make keyword research easy and assist in digging deeper.
- Google search
Start typing your keywords in Google search and look at the suggestions that appear while you type. Check the search results and note down questions that people ask. Most importantly, don’t forget to look at “Related Searches” on the results page.
- Google Trends
The platform breaks down everything that people are typing. Select the ones that are new as people haven’t been trying to get ranked for before. They may not be competitive, so you won’t face much competition if you create content around these topics. You can sky-rocket to the top way faster compared to using other keywords.
If you put your keyword in Ubersuggest, the platform will tell what internet users are searching related to the same. For example, if you enter coronavirus, the tool helps you with a list of popular questions and the most referred content around the keyword. Ubersuggest will also provide multiple variations for the entered keywords and tell how competitive they are.
Type in keywords related to your industry. The platform would show you some of the most popular questions that users are asking. Quora offers the best answers, uploads, and gives you ideas for content creation. Select questions that have received a lot of responses because people are curious to know about the same. Create thorough, detailed answers in the form of blog posts. You can rank your content higher with this strategy.
Prefer small niches with a long tail rather than head keyword terms
Often referred to as head terms, these popular keyword terms drive high search volume. But, they are super-competitive and taken by big businesses. On the other hand, long-tail keywords have the ability to get lesser traffic but are less competitive. In short, they offer better chances of getting good rankings.
Long-tail keywords focus on specific topics so they can offer higher conversion value. They enable you to keep your content focused on the theme rather than mere keywords. Create detailed content related to specific topics to get long-tail traffic. Remember, being more specific can prove to be better. For example, instead of writing around “How to improve your laptop battery life,” you should consider writing around “How to improve Acer Predator Helios 300 battery life.”
Check the overall quality of content visible in search results. Choose keywords that display poor content because your chances of buy quality backlinks, outranking them with high-quality content will remain high.
Keep the focus on your audience’s search intent
Data retrieved from Google Search, Google Trends, Ubersuggest, and Quora can help you find the intent of your audience. They can have transactional intent (make an immediate purchase), informational purpose (finding info on a specific topic), commercial intent (researching before making a purchase, or navigational intent (finding a particular website).
The search results for your keyword can give you a hint about what Google thinks of the search query. Your content needs to be designed according to your search intent findings. At PeddleWeb, we offer professional SEO services that can assist you in the same.
Create a superb keyword strategy
Analyze your competition for competitive head terms. If there’s little competition, you can consider opting for them. It would be logical not to compete with brands that run radio and TV commercials because chances of achieving good rankings may remain smaller. Go for long-tail keywords if the competition is high.
Based on the data retrieved after following all the above steps, you should be able to determine your strategy for keywords.