Social Media Integration Archives

Displaying Social media feeds on websites is now easier than before. In a few simple steps, you can discover, organize, and display the feeds on websites.

There are multiple ways to display social feeds on websites which we would be talking about in the blog. But before that here are different types of social media feeds:

Some of the popular types of Social Media Feeds

Instagram Feeds

Instagram is a photo-sharing platform where users share photos and videos with their family and friends.

These users share their daily activities such as:

Achievements
Recent Pursuit
Project
Experiences etc.

Additionally, they can tag and mention their fellow person or other users on the feed to get their attention.

However, to get more visibility they can use relevant Hashtags in their feeds.

Facebook Feeds

Facebook is a global platform with a huge number of users. Users can share feeds in photo, video, text, GIFs etc format to interact with other users. You can share, like, comment and react on the platform feeds.

Twitter Feeds

Twitter is a microblogging platform used to share the opinions of users. The feeds published on the platform are known as tweets. These tweets can be in any form of expression but the text is only allowed up to 140 characters.

Due to the limitations of characters users only share to the point tweets over the platform.

YouTube Feeds

Youtube is a video-sharing platform. Users upload and view videos for free. It is the largest video-sharing platform. You can find videos from seconds to hours long. The contents available on the platform are music-video, TV shows, short video clips, trailers, educational videos, live streams and many more.

Tumblr Feeds

Tumblr is a microblogging and social networking platform that lets users publish multimedia posts and other content in a short-form blog. The platform also provides the option of HTML editing for taking full control over the appearance of the blog.

The most unique feature of Tumblr is that it lets you schedule the posts for hours and even days.

Apart from these platforms, there are many other social media platforms available. But these are some of the most popular social media platforms & part of best social media marketing.

These feeds can be discovered, organized and then can be embedded into the websites.

Also Check: Guest Post Outreach Services

Different ways to display Social Media Feeds on Websites

Some of the methods of embedding these feeds on the websites are:

Social Media Aggregator

Social media Aggregator tools that let you aggregate, organize, and embed feeds into the websites.

Using an aggregator tool makes the following process more simpler and effortless for anyone to embed feeds on the website.

Social media aggregator is a go-to tool for many popular brands to easily discover the feeds based on the following methods:

Hashtags (#)
Mentions (@)
Handles (@)
Locations
Pages
Channel URL
Playlist
Albums
Reviews etc.

Using the above methods you will almost discover all the social media feeds. Brands use the tool for saving their lot of time in discovering and utilizing their resources and time in other business strategies.

And it is worth using a social media aggregator tool, as discovering feeds from the web is time-consuming and importantly you may end up losing top feeds that could make a difference by embedding.

After aggregating feeds, the aggregator allows you to organize the feeds to make it more appealing and attractive using the following features:

Moderation
Profanity Filter
Layouts and Themes
Personalization
Custom CSS
CTA
Custom Posts etc.

These features will help you make quality content that matches the theme of your website for embedding.

After discovering and organizing the feeds the last step is to embed the feed widget on the website.

For embedding, you need to generate the embedding code from the social media aggregator tool itself.

After generating the code, login to your website backend and paste the code into the HTML editor and save the changes.No technical knowledge is required for using the tool.

Official Social Media Embed

Officially all of the social media platforms provide the option to embed the feeds on the website.

All you have to do is select the particular feed from different social media platforms and then copy the embed code and paste it into the website.

Whenever you open a post, you’ll find three dots on the top of the post. Click on it and you’ll find an option of “Embed”, on selecting it you’ll be presented with the URL code that can be copied and pasted into your website editor.

Though there’s a drawback to this that you will have to dive into the ocean of data to find the relevant data.

For organizing the feed you’ll need to have the technical knowledge that can help you make the feeds widget match the theme of your website.

Website Developer

Developers are the backbone of running a website successfully. They can easily use different feeds from different social media platforms and embed them into the website.

With proper technical knowledge, they can create a well-defined feeds widget for your website. That will match the theme of your brand as well.

The only limitation comes in collecting relevant feeds from the social media platform.

Conclusion

These were some of the different ways of displaying social media feeds on websites. Well, all the methods work well with the requirements but the social media aggregator tool is the recommended- way to use for displaying. Cause it’s easier to use and the best way to discover posts from the wide library of feeds.

Social media is one of the most active parts of the internet. It caters to over 3.5 billion people. Social media on websites convey their ideas, thoughts, and views of the world. The massive user-count can help you a lot with reaching your consumers and target audiences.

Social media provides endless opportunities for brands. They can use social media to their advantage for both monetary and non-monetary benefits. All you have to do is social media integration on the website.

The social media content will be displayed with the help of a display wall. You can use it to promote user-generated content and brand-generated content together. You can do it with social media aggregator.

Benefits of social media integration on the website

Before you decide whether you want to give it a try or not, here are a few major benefits of integrating social media on your website:

1. Reach a wider audience with extended exposure:

When you motivate your users to go ahead and post about your brand on social media, the audience reach expands automatically. Once they post on social media, their followers get aware of your brand’s presence.

These followers don’t need to be amongst your targeted audience only; hence it reaches a wider audience with extended exposure.

2. Amplify your website’s interaction and engagement capabilities:

Social media is known for its ability to be interactive and engaging. Similarly, it can help your website amplify your website’s interaction and engagement capabilities with its dynamic nature.

When a brand does social media integration on their website, they provide their website visitors with an opportunity to engage with it.

3. Gain insights into consumers’ social behavior:

You can track your user engagement if you do social media integration with your website. Those reports can help you study consumer’s social behavior by their actions towards your social media wall.

Once you have an idea of what your consumers like and dislike, you can simply go ahead and work with your content accordingly.

4. Channelize traffic by integrating social media on the website and vice-versa:

Once you integrate social media on your website, you can easily drive your traffic from your social media handles to your website and vice versa.

Your website’s social media wall is clickable and allows users to reach your social media handles with one click.

By sharing your website link on your social media handles, you can easily redirect your social media traffic to your website.

5. Enhance your website vibrancy through creative visual social content:

We all know that user-generated content or brand-generated content for social media are both very colorful and vibrant.

Integrating them to your website can enhance your website’s vibrancy and make it attractive and engaging for the users.

The dynamic content also provides variety and new content now and then.

6. Build social proof by promoting User-generated content from social media:

Your social media wall will be consisting of user-generated content as well. When people use your branded hashtags and account handles with their social media posts, they generate social proof.

Proof that people are using that brand’s products and enjoying them enough to go ahead and post about them.

This proof can work wonders to motivate website visitors to turn into customers.

7. Increase your conversions and sales:

When people look at other people using a certain product and enjoying it, they tend to buy that product too.

Also, social media walls can display your products in action and real-life with User-Generated Content. This can considerably help influence a user’s purchasing decision.

With the wider reach and enhanced website engagement, you will definitely gain some new and loyal customers. Along with existing loyal customers, these customers will end up buying more, hence increased conversions and sales.

If you’re in Hotel and Restaurant industry, then you should create restaurant flyers to promote your business. That helps you to reach out more customer. Use relevant hashtag relevant to the restaurant industry that will help you more to viral your content or reach out to more customers who are interested in your industry.

8. Deliver a superlative consumer experience:

Social media gives you a chance to go ahead and deliver a superlative consumer experience for your users.

By providing them with real-time and in action product videos and images, you enhance their shopping and judging experience.

The main issue that online sellers face is lack of touch; social media can help you manage that more efficiently and effectively.

9. Build brand image & reputation through communications:

Social media integration on the website gives your users and visitors the impression that you’re prioritizing users and their experience with the brand. This can help you build your brand image and reputation for being a people’s brand.

The social proof generated by users’ help also signifies how much people love the products and the brand. This social proof helps to build brand trust and reliability, eventually ending up building a reputation.

Over To You

With the increasing competition day by day, using social media integration can help you to be a step ahead.

We have already mentioned so many benefits you get by simply using social media to your advantage.

Not using it might not make much difference to where you are right now, but using it can help to take your brand a level ahead.

You can give consumers what they look for in a brand with minimal efforts and investment.

So what are you still waiting for? Go ahead and start integrating your social media with your website already.