You’re posting on LinkedIn consistently. You’re sharing valuable insights. You’re doing everything “right.”
But your posts are getting 50 views. Maybe 100 on a good day.
Meanwhile, others in your industry are getting thousands of views on every post.
What’s the difference?
It’s not luck. It’s not followers. It’s a system.
In this guide, I’ll show you exactly how to get 10x more views on your LinkedIn posts. These are proven strategies that work in 2025, backed by data and real results.
Whether you’re currently getting 50 views or 500, this framework will help you multiply your reach.
Let’s dive in.
Understanding the 10x Mindset
Before we talk tactics, let’s get clear on what “10x more views” actually means.
If you’re getting 100 views per post, 10x means reaching 1,000 views. If you’re at 500 views, you’re aiming for 5,000.
This isn’t about going viral once. It’s about consistently reaching more people with every post you publish.
The reality check: Most LinkedIn users post randomly and hope for the best. They don’t understand how the platform works. They don’t optimize their content. They don’t engage strategically.
That’s why their posts die with minimal views.
But here’s the good news: Small changes create massive results on LinkedIn. The algorithm rewards specific behaviors. Once you understand these patterns and apply them consistently, 10x growth becomes predictable.
What you need to succeed:
- Patience to test and learn (90 days minimum)
- Willingness to analyze what works
- Consistency in posting and engagement
- A growth mindset that embraces feedback
You don’t need more followers right now. You need better strategy.
The LinkedIn Algorithm Decoded
To get more views, you need to understand how LinkedIn decides who sees your content.
Here’s how it works:
Stage 1: The Initial Test When you publish a post, LinkedIn shows it to a small sample of your network first (typically 1-2% of your connections). This is your “test audience.”
Stage 2: The Evaluation LinkedIn watches how your test audience responds in the first 60 minutes. Are they liking, commenting, sharing? Are they clicking your profile? How long are they reading?
Stage 3: The Decision Based on the engagement signals, LinkedIn decides whether to show your post to more people. Good engagement = wider distribution. Poor engagement = your post dies.
The engagement signals LinkedIn tracks:
High-value signals:
- Comments (especially longer, thoughtful ones)
- Shares and reposts
- Profile visits from your post
- Dwell time (how long people read)
- Saves and follows triggered by your post
Medium-value signals:
- Likes and reactions
- Clicks on hashtags
- Clicks to expand “see more”
Low-value signals:
- Impressions without action
- Quick scrolls past your content
The golden hour rule: The first 60 minutes determine everything. If your post gets strong engagement quickly, LinkedIn amplifies it. If it doesn’t, your reach stays limited.
This is why strategy matters more than content quality alone. You need both great content AND smart distribution tactics.
Foundation: Optimize Your Profile for Maximum Reach
Before you post anything, fix your profile. Your profile directly impacts how many views your posts get.
Here’s why: When someone sees your post in their feed, they often click your profile to learn more about you. If your profile is weak or incomplete, they don’t follow you. They don’t engage. They scroll past.
A strong profile turns casual viewers into engaged followers.
a.) Profile Optimization Essentials
Your headline is critical. Don’t just list your job title. Communicate the value you provide.
Weak headline: “Marketing Manager at XYZ Company”
Strong headline: “Helping B2B SaaS Companies 3x Their Pipeline | Content Marketing Strategist | Sharing Growth Tactics”
Your headline appears everywhere on LinkedIn – in search results, in comments, next to your posts. Make it count.
Your about section should be scannable. Most people won’t read a wall of text. Use short paragraphs, line breaks, and clear value propositions.
Answer these questions:
- Who do you help?
- What problems do you solve?
- What makes you credible?
- What can people expect from your content?
Professional photo matters. Use a clear headshot with good lighting. Smile. Look approachable. Your photo builds trust instantly.
Your banner image is prime real estate. Use it to reinforce your message. Add text that communicates what you do or what people gain from following you.
Featured section showcase. Pin your best content here. This could be popular posts, articles, or projects that demonstrate your expertise.
b.) Network Quality Over Quantity
Having 5,000 connections means nothing if they’re inactive.
LinkedIn shows your posts primarily to people who engage with content regularly. Dead connections hurt your reach because they’re part of your “test audience” but never engage.
Strategic connection building:
Connect with people who are active on LinkedIn. How do you know? They post regularly and comment on others’ content.
Connect within your industry or target audience. Relevance matters for engagement.
Send personalized connection requests. Generic requests get ignored. Mention something specific about their profile or content.
Periodically clean your network. If someone hasn’t engaged in years, consider disconnecting. Quality beats quantity.
Your engagement patterns matter too. If you regularly engage with certain people, LinkedIn shows your posts to them more often. Build reciprocal relationships.
The 10x Content Framework
Great content is the foundation of high view counts. But what makes content great on LinkedIn?
It’s not about being clever or perfect. It’s about capturing attention quickly and delivering real value.
a.) Master the Hook (First 3 Seconds)
Your hook is the first 1-2 lines people see before clicking “see more.” This is your most important real estate.
If your hook is boring, people scroll past. If it’s compelling, they stop and read.
15 proven hook formulas:
- The failure story: “I failed at [X] for 3 years. Then I discovered [Y].”
- The contrarian take: “Everyone says [common advice]. But here’s why that’s wrong:”
- The number hook: “7 lessons from [specific experience]:”
- The question hook: “Why do [relatable problem]?”
- The confession: “I’ll be honest. I was wrong about [topic].”
- The surprising stat: “[Shocking statistic] about [relevant topic].”
- The transformation: “I went from [bad situation] to [good situation]. Here’s how:”
- The warning: “Stop doing [common mistake]. It’s killing your [result].”
- The secret: “The [topic] secret nobody talks about:”
- The challenge: “Try this for [timeframe]. You’ll see [result].”
- The bold claim: “This one change [dramatic result]:”
- The cost of inaction: “Not doing [X] is costing you [Y].”
- The unpopular opinion: “Unpopular opinion: [controversial take].”
- The vulnerability: “I’m scared to share this, but:”
- The pattern interrupt: “Forget everything you know about [topic].”
Hook psychology explained:
Great hooks trigger curiosity, promise value, or spark emotion. They create an information gap that people want to fill.
Weak hook: “I want to share some thoughts on productivity today.”
Strong hook: “I wasted 6 years being busy instead of productive. Here’s what changed:”
The first example is vague and passive. The second promises a transformation story with actionable insights.
Common hook mistakes:
Starting with “I’m excited to announce” or “I’m happy to share” – these are filler words that waste your hook space.
Being too vague or generic – specificity captures attention.
Burying the lead – get to the interesting part immediately.
Making it about you instead of your audience – people care about their problems, not your excitement.
b.) The Value-First Content Strategy
After your hook grabs attention, your content needs to deliver on that promise.
Value-first means educating, inspiring, or entertaining before asking for anything in return.
The 4 types of high-performing LinkedIn content:
1. Educational content: Teach something useful. Share frameworks, tips, lessons, or insights people can apply immediately.
2. Inspirational content: Share personal stories of failure and success. Show vulnerability. Help people feel less alone in their struggles.
3. Thought leadership: Challenge conventional thinking. Share your unique perspective on industry trends or common practices.
4. Relatable content: Address frustrations and experiences your audience shares. Make them think “Yes! Someone gets it!”
How to identify topics your audience craves:
Look at your best-performing posts. What topics got the most engagement?
Check what successful people in your niche post about. What themes repeat?
Pay attention to questions people ask you. Turn common questions into content.
Monitor comments on popular posts. What are people discussing?
Think about your own journey. What did you struggle to learn that you could teach?
Creating content that stops the scroll:
Start with a strong hook (we covered this).
Deliver on your promise quickly. Don’t bury the value.
Use concrete examples, not abstract concepts.
Make it scannable with short paragraphs and white space.
End with a clear takeaway or call-to-action.
c.) Structure That Drives Engagement
The best LinkedIn posts follow a proven structure: Hook → Body → CTA.
Hook: Capture attention in 1-2 lines.
Body: Deliver value through stories, lessons, tips, or insights.
CTA: End with a question, request for opinions, or invitation to engage.
Optimal post length:
Short posts (150-300 characters) work for quick tips or thought-provoking questions.
Medium posts (300-800 characters) are the sweet spot for most content. Enough room to provide value without overwhelming readers.
Long posts (800-1500 characters) work for in-depth stories or detailed guides.
Very long posts (1500+ characters) occasionally work for comprehensive content, but most people won’t read them.
Test different lengths. LinkedIn doesn’t penalize longer posts, but reader attention does.
Paragraph structure matters:
Use 1-3 sentence paragraphs maximum. Large blocks of text kill readability.
Add line breaks between paragraphs for breathing room.
Vary paragraph length to create rhythm.
Use “pattern interrupts” – single-line paragraphs that break up the text and emphasize key points.
When to use line breaks and white space:
After your hook, before diving into the main content.
Between distinct ideas or points.
Before your call-to-action.
To emphasize important statements.
White space makes content easier to consume on mobile, where most LinkedIn browsing happens.
d.) Format Your Way to 10x Views
Formatting is the difference between content people read and content people scroll past.
Mobile-first formatting rules:
Remember that 60%+ of LinkedIn users browse on mobile. Your posts need to look good on small screens.
Short paragraphs are essential.
Line breaks create scannable content.
Avoid walls of text at all costs.
Strategic use of emojis:
Emojis can enhance readability when used sparingly. They act as visual breaks and draw attention to key points.
Use 1-2 emojis per post maximum in the main text.
Avoid emoji overload – it looks unprofessional.
Stick to simple, universally understood emojis.
Use emojis in your CTA to draw the eye: “What’s your biggest challenge? 👇”
Bullet points vs. prose:
Bullet points work great for lists, steps, or multiple tips:
- They’re easy to scan
- They organize information clearly
- They work well for “how-to” content
Prose works better for:
- Storytelling
- Building emotional connection
- Detailed explanations
- Maintaining reading flow
Mix both styles. Use prose for your hook and story, then shift to bullets for actionable tips.
Symbols and special characters:
These can make your content stand out:
→ Use arrows for lists or pointing to key ideas ✓ Checkmarks for completed items or benefits • Bullets for listing without numbers — Em dashes for emphasis
Don’t overdo it. One type of special character per post maximum.
Content Types That Generate Maximum Views
Not all content formats perform equally. Some consistently get more views than others.
1. Personal Story Posts
Stories are LinkedIn’s most engaging content type. They create emotional connection and are highly memorable.
Why vulnerability drives engagement:
When you share struggles, failures, and lessons learned, people relate. Everyone has challenges. Vulnerability makes you human and approachable.
But vulnerability requires a framework. You can’t just dump problems on your audience.
The failure-to-success narrative structure:
Start with where you were (the struggle).
Describe what went wrong and how it felt.
Explain the turning point or lesson learned.
Share the action you took.
Describe the result or transformation.
End with the lesson your audience can apply.
Example structure:
“I lost $50,000 on my first business. Here’s what I learned:
[Story of failure]
The mistake? I didn’t [specific error].
Once I realized this, I [action taken].
The result? [Positive outcome].
The lesson: [Actionable takeaway for readers].
What failure taught you the most?”
How to make your stories relatable:
Focus on emotions, not just events. How did you feel?
Share specific details. Specificity builds credibility.
Connect your story to a lesson others can use.
Avoid making yourself the hero. The lesson is the hero.
2. Educational/How-To Content
LinkedIn users are hungry for actionable knowledge. Teaching content performs exceptionally well.
List posts that perform:
Lists with 3, 5, 7, or 10 items work best. These numbers feel complete but not overwhelming.
“7 ways to [achieve result]:”
“5 mistakes killing your [outcome]:”
“3 strategies that [specific benefit]:”
List posts are easy to scan and provide quick value.
Step-by-step guides people save:
When you break down a complex process, people bookmark your content for later reference.
“How to [achieve result] in [timeframe]:
Step 1: [Action] Step 2: [Action] Step 3: [Action]”
Make each step clear and actionable. Avoid vague advice.
Framework posts that get shared:
People love frameworks because they’re memorable and applicable.
“My [X] framework for [result]:
[Letter] = [Concept] [Letter] = [Concept] [Letter] = [Concept]”
Example: “My GROW framework for LinkedIn:
G = Give value first R = Respond to every comment O = Optimize your profile W = Write compelling hooks”
Frameworks are shareable because they’re easy to remember and teach others.
Teaching without being preachy:
Use phrases like “Here’s what worked for me” instead of “You must do this.”
Acknowledge that different approaches work for different people.
Share your experience, not absolute truths.
Invite others to share their perspectives in comments.
3. Contrarian/Hot Take Posts
Challenging conventional wisdom generates strong engagement. Agreement is passive, but disagreement drives comments.
How to challenge conventional wisdom safely:
Focus on practices, not people. Critique ideas, not individuals.
Explain your reasoning clearly. Don’t just contradict for attention.
Acknowledge why the conventional wisdom exists.
Share evidence or experience that supports your view.
Remain respectful and open to other perspectives.
Finding your unique angle:
What common advice have you tried that didn’t work?
What does everyone in your industry do that you disagree with?
What unpopular opinion do you hold based on experience?
What trend are you skeptical about?
Balancing controversy with professionalism:
You can have strong opinions without being aggressive or dismissive.
Frame your takes as “here’s what I’ve observed” rather than “everyone else is wrong.”
Invite thoughtful disagreement. Good discourse creates engagement.
Avoid topics that cross into politics, religion, or other divisive non-professional areas.
Why disagreement drives comments:
When people agree, they like and move on. When they disagree (or partially disagree), they comment to share their perspective.
Comments signal high engagement to LinkedIn’s algorithm, which increases your reach.
Respectful debate in your comments shows the algorithm that your post is valuable and discussion-worthy.
4. Question & Poll Posts
Simple but powerful. Questions directly invite engagement.
The science behind question-based content:
Questions create a psychological need to answer. Your brain automatically starts formulating a response.
Questions are low-effort to engage with. Anyone can share their quick answer.
Questions make people feel heard and valued.
Types of questions that generate responses:
Opinion questions: “What’s your take on [topic]?”
Experience questions: “What’s the biggest [specific challenge] you’ve faced?”
Advice questions: “How do you handle [specific situation]?”
Choice questions: “Would you rather [option A] or [option B]?”
Hypothetical questions: “If you could only [constraint], what would you choose?”
Using polls strategically for reach:
LinkedIn polls are great for engagement because voting is frictionless.
Keep poll options clear and distinct.
Ask questions where people have genuine preferences or opinions.
Add context before the poll explaining why you’re asking.
Follow up with a post analyzing the poll results.
Turning responses into follow-up content:
When people share interesting insights in comments, screenshot them (with permission) and create a follow-up post.
Compile common themes from responses into a summary post.
Address questions raised in comments with dedicated posts.
This shows you listen to your audience and value their input.
5. Carousel Posts (PDF Documents)
Carousels (multi-slide PDF posts) are LinkedIn’s highest-performing format right now.
Why carousels get 3x more engagement:
They’re visually distinctive in a text-heavy feed.
The slide format creates curiosity – people want to see what’s next.
People can easily save them for later reference.
They’re highly shareable because they deliver concentrated value.
How to create thumb-stopping carousel covers:
Your first slide is crucial. It needs to promise clear value.
Use bold, readable text on your cover slide.
Include a number if applicable: “7 Ways to [Result]”
Use high contrast for readability.
Keep text minimal – one clear message per slide.
Optimal slide count:
6-10 slides is the sweet spot. Enough to provide value without losing attention.
Fewer than 5 slides feels thin.
More than 10 slides becomes tedious.
Design tips for non-designers:
Use Canva’s LinkedIn carousel templates.
Stick to 2-3 colors maximum.
Use simple, clean fonts (no fancy scripts).
One key point per slide.
Include visuals sparingly – text should dominate.
End with a clear CTA slide.
Tools to create carousels quickly:
Canva (free templates available)
Figma (more control, steeper learning curve)
Adobe Express (simple, fast)
Visme (presentation-focused)
6. Video Content
Native LinkedIn video gets more reach than text-only posts, but only if done right.
Why native video outperforms links:
LinkedIn prioritizes content that keeps users on the platform.
Video creates higher dwell time – people watch for 30-60 seconds.
Movement naturally captures attention in the feed.
Optimal video length:
30-90 seconds is ideal for LinkedIn.
Shorter than 30 seconds feels too brief.
Longer than 90 seconds loses attention.
Front-load value – get to the point in the first 5 seconds.
Hook viewers in the first 3 seconds:
Start with movement or action, not a static intro.
Use text overlay immediately to promise value.
Consider starting mid-sentence to create curiosity.
Avoid long intros or logos – get to the content.
Captions are non-negotiable:
Most people watch LinkedIn videos with sound off.
Add captions to every video.
LinkedIn can auto-generate captions (edit them for accuracy).
Captions dramatically increase watch time.
Simple video ideas that work:
Talking head videos sharing quick tips.
Screen recordings showing how to do something.
Before/after demonstrations.
Behind-the-scenes of your work process.
Quick reactions to industry news or trends.
You don’t need fancy equipment. Your phone camera is enough. Focus on delivering value, not production quality.
Strategic Timing & Frequency
When you post matters as much as what you post.
When to Post for Maximum Views
Best days to post on LinkedIn:
Tuesday, Wednesday, and Thursday consistently perform best.
Monday people are catching up from the weekend.
Friday engagement drops as people check out mentally.
Weekends see lower engagement for B2B content.
Optimal times by general audience:
Early morning (7-9 AM) – people checking LinkedIn before work starts.
Lunch break (12-1 PM) – people browsing during breaks.
After work (5-6 PM) – people unwinding and scrolling.
Time zone considerations:
If your audience is global, consider rotating posting times.
If you’re targeting a specific region, post according to their peak times.
Look at your LinkedIn analytics to see where your audience is located.
How to find YOUR best posting time:
Review your analytics for patterns in your top posts.
Test different times systematically for 2-3 weeks.
Track views and engagement by posting time.
Double down on times that consistently work.
Your specific audience might differ from general best practices. Test to find what works for you.
Posting Frequency That Works
More isn’t always better. Consistency beats volume.
The sweet spot: 3-5 posts per week
This frequency keeps you visible without overwhelming your audience.
It’s sustainable long-term without burnout.
It gives you time to create quality content.
Why daily posting might hurt you:
If you’re posting just to post, quality drops.
Your audience might start ignoring you (ad blindness).
You risk running out of valuable things to say.
However: If you can maintain quality with daily posts, go for it. Some creators thrive with daily content. Test what works for you.
Batch creating content efficiently:
Set aside 2-3 hours per week for content creation.
Write multiple posts at once when you’re in the flow.
Store posts in a document for scheduling later.
This prevents the daily stress of “what should I post?”
Consistency vs. burnout:
It’s better to post 3 times weekly consistently than 7 times one week and 0 the next.
Build a sustainable rhythm you can maintain for months.
If you need a break, take it. One week off won’t kill your growth.
The Content Calendar Strategy
Planning ahead removes decision fatigue and ensures consistency.
Planning 30 days in advance:
Create a simple spreadsheet or document.
List posting days and initial topic ideas.
You don’t need to write everything in advance, just plan themes.
This gives you direction while allowing flexibility.
Mixing content types for variety:
Week 1: Story post, educational list, question post Week 2: Carousel, contrarian take, how-to guide Week 3: Video, personal lesson, framework post Week 4: Poll, behind-the-scenes, case study
Variety keeps your audience engaged and helps you discover what resonates.
Repurposing high-performers:
Every 3-4 months, revisit your best-performing posts.
Update them with fresh insights or angles.
Repost them for new followers who missed the original.
LinkedIn doesn’t penalize repurposing if you add value.
Staying flexible for trending topics:
Your calendar is a guide, not a prison.
If something relevant happens in your industry, adjust your plan.
Timely content often performs exceptionally well.
Balance planned content with spontaneous, reactive posts.
The Engagement Amplification System
Great content alone isn’t enough. You need strategic engagement tactics.
The Pre-Post Warm-Up (Critical)
This strategy alone can double your post views.
Why you must engage BEFORE posting:
When you engage with others’ content, you signal to LinkedIn that you’re an active, valuable user.
People you engage with are more likely to see your post in their feed.
Reciprocity is powerful – engage with others, they engage with you.
It primes the algorithm to show your content more broadly.
The 30-minute warm-up routine:
15-30 minutes before you publish your post, spend time engaging with others.
Like 10-15 posts from people in your network.
Leave 5-10 thoughtful comments (not just “great post!”).
Check your notifications and respond to recent comments on your previous posts.
What type of engagement counts:
Meaningful comments (2+ sentences) count most.
Likes and reactions signal you’re active.
Shares show you’re finding and curating valuable content.
Clicking through to people’s profiles shows genuine interest.
How this signals the algorithm:
When you’re recently active, LinkedIn views you as an engaged user.
Engaged users get more distribution for their content.
Your warm-up activity means more people are likely thinking about you when your post drops.
This increases the chances of early engagement, which triggers broader distribution.
Strategic Tagging (Use Sparingly)
Tagging can amplify reach, but only when done correctly.
When tagging actually helps:
When you’re genuinely adding someone to a relevant conversation.
When you’re sharing something that specifically relates to or mentions someone.
When you’re collaborating or co-creating content with someone.
How to tag without being annoying:
Always ask permission before tagging if it’s not clearly relevant.
Never tag people randomly to get attention.
Never mass-tag people on every post.
Add context: “Tagging @Name who shared similar insights on this.”
The 2-3 person maximum rule:
Tag 2-3 people maximum per post.
More than that looks desperate and spammy.
Quality of tags matters more than quantity.
Who to tag for maximum impact:
People who’ve engaged with similar content from you before.
Collaborators or people whose ideas influenced your post.
Someone who asked a question your post answers.
Industry peers who might add value to the conversation.
The First Hour Blitz
The 60 minutes after you publish determine your post’s fate.
Your actions in the first 60 minutes determine everything:
This is when LinkedIn evaluates your post’s quality.
Strong early engagement tells LinkedIn to show your post to more people.
Weak early engagement limits your reach permanently.
Responding to every comment immediately:
Set aside time to be active after posting.
Respond to comments within minutes if possible.
Every response counts as additional engagement.
Quick responses encourage more people to comment.
Asking follow-up questions to extend conversations:
Don’t just say “thanks for commenting!”
Ask a related question: “That’s interesting! How did you [related topic]?”
Invite them to elaborate: “I’d love to hear more about your experience with this.”
Challenge them respectfully: “Interesting perspective! What about [counterpoint]?”
The reply strategy that boosts reach:
Each comment thread counts as engagement.
The longer the conversation, the better for your reach.
Aim for at least 2-3 exchanges per commenter.
Your replies should add value, not just acknowledge.
Beyond the First Hour
Engagement doesn’t stop after 60 minutes.
Monitoring and responding for 24 hours:
Check your post several times throughout the day.
Respond to new comments promptly.
Even late engagement helps extend your post’s life.
How late engagement still helps:
Comments after the first hour still signal value to LinkedIn.
They can trigger a “second wave” of distribution.
They show your post has lasting value, not just momentary interest.
Reviving posts with additional comments:
If your post slows down after a few hours, add a thoughtful comment yourself.
Share an additional insight or example.
This can bump your post back into feeds.
When to reshare high-performers:
Every 3-6 months, consider resharing your best content.
Update it with new information if available.
Add context: “I posted this 4 months ago and it resonated. Updated version:”
Your audience has grown – new followers haven’t seen your old content.
Advanced Strategies for 10x Growth
Once you master the basics, these advanced tactics accelerate growth.
The Comment Strategy
Your comments on other people’s posts can generate as much visibility as your own posts.
Why thoughtful comments grow your reach:
When you leave a valuable comment on a popular post, hundreds or thousands of people see it.
If your comment is insightful, people click your profile and follow you.
This is “free” visibility without creating your own content.
Commenting on viral posts in your niche:
Find posts with 100+ comments in your industry.
Read the post thoroughly before commenting.
Leave a substantial comment (3-5 sentences minimum).
Add a new perspective, not just agreement.
The “value bomb” comment technique:
Instead of “Great post!” write something like:
“This resonates. I’d add that [additional insight]. In my experience, [personal example] showed me that [lesson]. The key factor people miss is [unique angle].”
This positions you as knowledgeable and attracts profile clicks.
Turning comments into post ideas:
When you leave a detailed comment, save it.
Expand it into a full post.
This is efficient content creation – you’re repurposing ideas.
Reference the original post you commented on for added context.
Collaboration & Tagging Influencers
Building relationships with established creators amplifies your reach.
Building relationships with bigger accounts:
Engage consistently with their content over weeks.
Leave thoughtful, valuable comments (not sucking up).
Share their content with your audience occasionally.
Build genuine rapport before asking for anything.
The right way to get noticed:
Add unique value in comments that even the creator finds useful.
Answer questions their audience asks in comments.
Create content that complements (not copies) theirs.
Mention them naturally when their insights influenced your thinking.
Co-creating content strategically:
Propose collaboration that benefits both parties.
Joint posts where you each share perspectives.
Interview-style posts where you feature their expertise.
Round-up posts featuring multiple experts (including yourself).
Leveraging mutual audiences:
When collaborating, both parties share the content.
This exposes you to their audience and vice versa.
Choose collaborators whose audience aligns with your target.
Quality of audience fit matters more than follower count.
Repurposing Your Best Content
Your top-performing content is a goldmine.
Identifying your top 10% posts:
Use LinkedIn analytics to find your highest-performing content.
Look at engagement rate, not just views.
Note common themes in your best posts.
How to refresh and repost old winners:
Update statistics or examples to make them current.
Add new insights you’ve gained since the original post.
Change the hook while keeping the core message.
Clearly indicate it’s an updated version.
Different angles on the same topic:
Your best topic can be approached multiple ways.
Original post: “7 LinkedIn mistakes” Variation 1: Story of how you made these mistakes Variation 2: One mistake explored in depth Variation 3: Contrarian take on why one “mistake” isn’t actually bad
Creating content series from single posts:
Turn one popular post into a 4-part series.
Each post explores one aspect in detail.
Reference previous posts in the series.
This creates anticipation and encourages following.
Cross-Promotion Tactics
Your LinkedIn content can get boosts from other channels.
Mentioning your post in comments elsewhere:
When relevant, link to your post in comments on related content.
Do this sparingly and only when genuinely adding value.
“I actually just wrote about this exact topic: [link]”
Email newsletter integration:
Share your top LinkedIn posts in your newsletter.
Encourage subscribers to engage on LinkedIn.
This drives external traffic and early engagement.
Other platform promotion (without being spammy):
Share your LinkedIn posts on Twitter or your other platforms.
Invite your broader audience to join the conversation.
Use platform-specific approaches for each channel.
Building a multi-channel presence:
LinkedIn shouldn’t be your only platform.
Diversify to reduce dependency on one algorithm.
Each platform feeds the others strategically.
But focus on LinkedIn first – master one platform before spreading thin.
What’s Killing Your Reach (And How to Stop It)
Avoid these common mistakes that limit your views.
The External Link Penalty
This is one of the biggest reach killers.
Why LinkedIn hates outbound links:
LinkedIn wants to keep users on LinkedIn.
Posts with external links get significantly less reach.
The algorithm views them as trying to direct traffic away.
The first-comment link strategy:
Post your content without links.
Immediately comment with the link.
Add context: “Full resource here: [link]”
This way your main post gets full reach, but interested people can still find the link.
Alternatives to direct linking:
Create native LinkedIn content instead of driving traffic elsewhere.
Use LinkedIn articles for longer-form content.
Upload documents as carousels instead of linking to PDFs.
When it’s okay to include links:
If your post’s entire purpose is sharing a resource, accept the reduced reach.
If you’re already at 10,000+ views regularly, the penalty matters less.
Test occasionally to see current link penalties (they change).
Hashtag Mistakes
Hashtags matter, but not how most people think.
Too many hashtags = spam signal:
Using 10+ hashtags looks desperate.
It doesn’t increase reach proportionally.
It clutters your post and looks unprofessional.
The 3-5 hashtag rule:
Use 3-5 relevant hashtags maximum.
Place them at the end of your post or in the first comment.
Choose hashtags that are:
- Relevant to your content
- Active (posts being made regularly)
- Not overly broad (avoid #business, #motivation)
Choosing relevant vs. trending hashtags:
Niche hashtags (#B2BSaaS) reach targeted audiences.
Broader hashtags (#Marketing) reach more people but less targeted.
Mix one broader with 2-3 niche hashtags.
Where to place hashtags:
End of your post is standard and clean.
First comment works if you want to keep your post cleaner.
Never in the middle of your text – it disrupts reading flow.
Engagement Bait Red Flags
LinkedIn actively penalizes manipulation tactics.
What LinkedIn considers manipulation:
“Tag someone who needs to see this” – artificial tagging request.
“Like if you agree” – explicitly asking for likes.
“Comment with [emoji/word]” – farming engagement without value.
“Follow me for more” – desperate follower requests.
Why engagement bait backfires:
LinkedIn’s algorithm detects these patterns.
Posts using these tactics get suppressed.
They damage your credibility with your audience.
They attract low-quality engagement that doesn’t help your reach.
Authentic engagement tactics instead:
Ask genuine questions that invite perspectives.
Request specific advice or experiences.
Invite debate on meaningful topics.
Create natural conversation opportunities.
Good: “What’s your experience with this approach?”
Bad: “Drop a 🔥 if you agree!”
Over-Promotion
Constant selling kills engagement.
The 80/20 rule for promotional content:
80% of your posts should provide pure value with no ask.
20% can include soft promotion or mentions of your offerings.
Even in promotional posts, lead with value.
How to sell without selling:
Share case studies that demonstrate results.
Tell stories where your product/service was part of the solution.
Offer free resources that showcase your expertise.
Build trust first, pitch later.
Building trust before pitching:
Establish yourself as a valuable resource over weeks/months.
Help people solve problems without asking for anything.
When you do mention your offerings, you’ve earned the right.
People will seek you out rather than you chasing them.
Soft promotion techniques:
Mention your work in relevant context: “When working with clients on [problem], I find that…”
Share lessons from your professional experience naturally.
Talk about your approach to solving problems.
Let your expertise sell itself through consistent value.
Inconsistency & Ghosting
Sporadic activity hurts more than you think.
Why sporadic posting kills momentum:
The algorithm favors accounts that post regularly.
Your audience forgets about you between long gaps.
You lose any momentum you’ve built.
You’re constantly starting from zero.
The cost of disappearing from your network:
People unfollow accounts that go silent.
When you return, your reach is significantly lower.
You’ve lost positioning in your niche.
Rebuilding takes longer than maintaining would have.
Getting back on track after a break:
Acknowledge the gap briefly if it was long: “Been focused on [project]. Back with insights on [topic].”
Don’t apologize extensively – just deliver value.
Start with your strongest content to re-engage your audience.
Return to consistent posting immediately.
Maintaining presence even when busy:
Batch create content in advance.
Schedule posts using LinkedIn’s native scheduler or tools like Buffer.
Even 2 posts per week maintains visibility.
Engagement matters more than posting – keep commenting even if you’re not posting.
Tracking & Optimizing for Continuous Growth
What gets measured gets improved.
a. Metrics That Actually Matter
Don’t obsess over vanity metrics. Focus on meaningful indicators.
Views vs. impressions:
Impressions = how many times your post appeared in feeds.
Views = impressions where people actually saw it (scrolled past slowly enough).
Views matter more – they indicate actual attention.
Engagement rate calculation:
Engagement rate = (Likes + Comments + Shares) ÷ Impressions × 100
Example: 100 engagements on 2,000 impressions = 5% engagement rate
3-5% is good for most accounts.
5-10% is excellent.
Above 10% is exceptional.
Profile visits and follower growth:
Check weekly profile visit trends.
Are your posts driving people to learn more about you?
Quality followers (engaged people in your industry) matter more than quantity.
Track follower growth month over month, not daily.
Comment quality over quantity:
10 thoughtful comments beat 100 one-word reactions.
Look for comments that show people truly engaged with your content.
Conversations in comments signal high value to the algorithm.
Ask yourself: “Are people thinking differently after reading my post?”
b. Using LinkedIn Analytics
LinkedIn provides powerful data – use it.
Where to find your data:
Click “Analytics” on your personal profile.
View post-level analytics by clicking the analytics icon on any post.
Review trends over 7, 30, or 90 days.
Key insights to look for:
Which posts got the highest engagement rates (not just views)?
What topics consistently resonate?
What day/time combinations work best?
Which content formats (text, carousel, video) perform best for you?
Who is your audience (job titles, locations, industries)?
Identifying patterns in your best posts:
Look at your top 10 posts from the last 90 days.
What do they have in common?
- Similar hooks?
- Same content type?
- Consistent topics?
- Specific posting times?
Double down on these patterns.
Demographic data for targeting:
Understanding who engages helps you create better content.
If most engagement comes from marketing managers, create content for them.
If your audience is primarily in North America, optimize posting times accordingly.
Speak to your actual audience, not your assumed audience.
c. A/B Testing Your Content
Test systematically to discover what works.
Testing different hooks on the same topic:
Write the same post with 3 different hooks.
Post them weeks apart.
Track which hook generated the most engagement.
Use the winning style more often.
Comparing content formats:
Try the same idea as:
- A text post
- A carousel
- A video
Which format resonated most with your audience?
Your audience might prefer formats different from general trends.
Time and day experiments:
Test Tuesday at 9 AM vs. Wednesday at 12 PM vs. Thursday at 5 PM.
Track results over 4-6 weeks for each time.
Find your personal best time.
Iterating based on results:
Don’t test everything at once – change one variable at a time.
Give tests enough time to show patterns (minimum 2-3 weeks).
Be willing to abandon what’s not working.
Double down on winners.
d. The Monthly Review Process
Regular review prevents stagnation.
What to analyze each month:
Your top 3 posts – why did they work?
Your bottom 3 posts – what went wrong?
Overall engagement rate trends (up or down?)
Follower growth and profile visit patterns.
Comments themes – what is your audience asking about?
Creating your “best of” content library:
Save your top-performing posts in a document.
Note what made them successful.
Use them as templates for future content.
Repurpose or update them periodically.
Identifying improvement areas:
Where are you weak? Hooks? Engagement tactics? Consistency?
What have you avoided trying? New formats? Different topics?
What feedback appears repeatedly in comments?
Setting goals for the next 30 days:
Be specific: “Increase average engagement rate from 4% to 5%”
Be realistic: Don’t expect to 10x overnight.
Focus on behaviors, not just outcomes: “Post 4x per week consistently”
Track progress weekly.
The 90-Day Plan to 10x Your Views
Consistent implementation over 90 days will transform your LinkedIn presence.
Month 1: Foundation
Week 1: Profile optimization and research
Days 1-2: Completely optimize your profile (headline, about, photo, banner, featured section).
Days 3-4: Research 10 top creators in your niche. Analyze their best posts. Note patterns.
Days 5-7: Create a content bank of 20 post ideas. Brainstorm hooks for your top 5 ideas.
Week 2: Content calendar and hook practice
Days 8-10: Build a 30-day content calendar with posting days and topics.
Days 11-14: Write 10 different hooks for the same topic. Practice the formulas from this guide. Get feedback if possible.
Week 3: Consistent posting (3x per week)
Post 3 times this week (Monday, Wednesday, Friday or Tuesday, Thursday, Saturday).
Use your best hooks.
Engage for 30 minutes before each post.
Respond to every comment within 2 hours.
Week 4: Analyze and adjust
Review your analytics for the week.
Which post performed best? Why?
What time got the most engagement?
What feedback did you get?
Adjust your approach based on data.
Month 2: Acceleration
Week 5-6: Increase frequency (4-5x per week)
You’ve built consistency. Now increase volume.
Post 4-5 times per week.
Maintain the same quality standards.
Continue pre-post engagement warmups.
Track which additional posting days work best.
Week 7: Experiment with new formats
Try your first carousel post.
Create your first short video (30-60 seconds).
Test a poll or question-only post.
See which formats your audience prefers.
Week 8: Double down on what works
Review your 8 weeks of data.
What content types got the best engagement?
What topics resonated most?
Create more content in your winning categories.
Month 3: Optimization
Week 9-10: Refine your top-performing content types
You now know what works for your audience.
Perfect your hooks for your best content types.
Improve formatting and structure.
Build templates you can reuse.
Create at least 2 pieces of your best-performing format each week.
Week 11: Strategic collaboration and networking
Identify 5 creators in your space for potential collaboration.
Engage deeply with their content.
Reach out about collaboration ideas.
Create at least one collaborative post this week.
Week 12: Review progress and set new goals
Compare your metrics from Day 1 to Day 90:
- Average post views
- Engagement rate
- Profile visits
- Follower growth
Celebrate your wins.
Identify areas still needing improvement.
Set goals for the next 90 days.
Plan your Q2 LinkedIn strategy.
Real Examples: Posts That Got 10x Views
Let’s break down actual high-performing post structures.
Example 1: The Failure Story
The Hook: “I lost my biggest client because of one email. Here’s what I learned:”
Why it worked:
- Creates immediate curiosity (what email?)
- Vulnerability (admitting a costly mistake)
- Promises a lesson (practical value)
The Structure: Hook → Story of what happened → The specific mistake → The lesson learned → How to avoid it → Question to audience
Key takeaways:
- Specificity (one email, biggest client) creates credibility
- The story has a clear arc with resolution
- Ends with actionable advice
- Invites others to share similar experiences
Example 2: The Contrarian Take
The Hook: “Everyone says ‘follow your passion.’ But that advice kept me broke for 5 years. Here’s what actually works:”
Why it worked:
- Challenges popular advice (attention-grabbing)
- Personal stakes (broke for 5 years)
- Promises alternative approach
The Structure: Hook → Why conventional wisdom failed → What you discovered instead → Evidence/examples → Practical alternative approach → Invitation to debate
Key takeaways:
- Respectfully challenges ideas, not people
- Backs up claims with personal experience
- Provides actionable alternative
- Invites healthy debate in comments (drives engagement)
Example 3: The Educational Carousel
Slide 1 (Cover): “7 LinkedIn Mistakes Killing Your Reach” (Bold text, high contrast, clear promise)
Slides 2-8: Each slide = one mistake + quick explanation
Slide 9: Summary + CTA: “Which mistake are you guilty of? Comment below!”
Why it worked:
- Clear value proposition on cover
- Easy to scan and absorb
- Highly saveable content
- Strong CTA drives comments
Key takeaways:
- Carousels get saved and shared more
- One clear point per slide
- Always end with engaging CTA
- Visual format stands out in text-heavy feeds
Example 4: The Question Post
The Post: “Honest question:
Would you rather have:
A) 10,000 followers with 2% engagement B) 1,000 followers with 20% engagement
Why?
I’m curious what people value more.”
Why it worked:
- Simple choice that makes you think
- No wrong answer (safe to respond)
- Reveals values and priorities
- Invites explanation (“why?”)
Key takeaways:
- Question posts lower the barrier to engagement
- Either/or choices are easy to answer
- Asking “why” generates deeper conversations
- Shows genuine curiosity about audience perspectives
Common Mistakes That Prevent 10x Growth
Avoid these traps that keep people stuck.
Focusing on followers instead of engagement:
10,000 followers mean nothing if they don’t engage.
1,000 engaged followers create more opportunities than 10,000 ghosts.
Focus on attracting the right people, not just more people.
Copying others’ content exactly:
Inspiration is good. Copying is lazy and transparent.
Your audience follows YOU for YOUR perspective.
Use others’ content as starting points, then add your unique angle.
Ignoring comments and ghosting your audience:
Every comment is a gift. Treat it that way.
Responding shows you value your audience.
Conversations in comments boost your reach algorithmically.
Posting without a clear purpose:
Every post should have a goal: educate, inspire, start conversation, etc.
Random posts waste opportunities.
Think: “What do I want readers to think, feel, or do after reading this?”
Getting discouraged too quickly:
Growth isn’t linear. Some posts will flop. That’s normal.
You need 60-90 days of consistency to see real patterns.
Compare yourself to your own past performance, not others.
Not adapting to what works for YOUR audience:
General advice is starting points, not rules.
Your specific audience might respond differently.
Pay attention to YOUR data and adjust accordingly.
Quick Wins You Can Implement Today
Don’t wait to start. These simple changes create immediate impact.
5 things to do right now for more views:
- Update your LinkedIn headline to be value-focused, not just a job title.
- Identify your best-performing past post and schedule a refreshed version.
- Set a reminder to engage with 10 posts before you publish your next one.
- Rewrite your next post’s first line using one of the hook formulas in this guide.
- Add a genuine question at the end of your next post to drive comments.
Simple hook upgrades for existing posts:
Before: “I want to share some thoughts on remote work today.”
After: “Remote work destroyed my productivity for 2 years. Then I discovered these 3 systems:”
Before: “Here are some tips for LinkedIn growth.”
After: “LinkedIn growth isn’t about luck. These 5 strategies took me from 500 to 5,000 followers:”
The 10-minute profile optimization:
- Update headline (3 minutes)
- Rewrite first paragraph of about section (4 minutes)
- Add your best post to featured section (2 minutes)
- Update profile photo if needed (1 minute)
One formatting change that makes a difference:
Break up any paragraph longer than 3 sentences.
Add line breaks between all paragraphs.
This single change makes your content dramatically more readable on mobile.
The engagement warm-up routine:
Set a timer for 15 minutes.
Open LinkedIn.
Leave thoughtful comments on 5-7 posts from your network.
Then publish your own post.
This primes the algorithm and increases early engagement on your post.
Conclusion
Getting 10x more views on LinkedIn isn’t about luck, timing, or having thousands of followers.
It’s about understanding how the platform works and consistently applying proven strategies.