Customer reviews play a major role in building trust and influencing buying decisions. When visitors land on your Squarespace website, one of the first things they look for is social proof. This is where Google Reviews become extremely valuable.
Displaying Google Reviews on Squarespace helps you build credibility, improve engagement, and increase conversions. Whether you run a service-based business or an online store, showcasing reviews directly on your website can significantly impact user trust.
In this guide, you’ll learn how to display Google Reviews on Squarespace, why it matters, and the best practices to follow for maximum results.
Why Display Google Reviews on Squarespace?
Google Reviews are one of the most trusted forms of online feedback. People trust Google reviews more than brand-created testimonials because they are unbiased and public.
Here are a few reasons why you should display Google Reviews on your Squarespace website:
1. Build Instant Trust
Visitors feel more confident when they see real reviews from real customers. This is especially important for new visitors who are unfamiliar with your brand.
2. Improve Conversions
According to various Google review statistics, businesses with visible reviews experience higher conversion rates. Reviews act as social proof and reduce hesitation before taking action.
3. Boost SEO Performance
User-generated content, such as reviews, adds fresh, keyword-rich content to your website, which can improve search visibility.
4. Perfect for Ecommerce Stores
A Google review on an ecommerce website can directly influence purchasing decisions. Reviews near product or checkout pages often increase sales.
Can You Embed Google Reviews Directly on Squarespace?
Squarespace does not offer a built-in option to display Google Reviews directly. Google also does not provide a simple embed option for full review feeds.
You generally have three options:
- Manually copy and paste reviews (not recommended)
- Use screenshots (not dynamic or SEO-friendly)
- Use a Google review widget (best option)
Using a widget lets you automatically sync, update, and manage reviews without any technical effort.
Best Way to Display Google Reviews on Squarespace
The most effective and scalable solution is using a Google review widget from a third-party platform. These tools collect your reviews and let you embed them on Squarespace using simple code.
Benefits of Using a Google Review Widget
- Auto-updates new reviews
- Clean and customizable layouts
- Mobile-responsive design
- Faster load time than native embeds
- Moderation options to hide irrelevant reviews
Step-by-Step: How To Display Google Reviews On Squarespace
Step 1: Choose a Google Review Widget Tool
Select a reliable widget provider that supports Squarespace integration. Look for features like moderation, layout customization, and fast loading.
Step 2: Connect Your Google Business Profile
Once you sign up, connect your Google Business account to automatically fetch reviews.
Step 3: Customize Your Review Feed
Customize the widget to match your Squarespace site:
- Grid, slider, or list layout
- Star ratings
- Reviewer names and photos
- Light or dark themes
Step 4: Copy the Embed Code
After customization, the tool will generate an embed code.
Step 5: Add Google Reviews to Squarespace
- Log in to Squarespace
- Open the page where you want to display reviews
- Add a Code Block
- Paste the embed code
- Save and publish
Your Google Reviews will now appear live on your website.
Best Places to Show Google Reviews on Squarespace
Where you place reviews matters as much as displaying them.
Homepage
Great for first impressions and credibility.
Product Pages
Perfect for Google reviews for ecommerce sites to boost product trust.
Landing Pages
Reviews near CTAs increase sign-ups and inquiries.
Contact or Booking Pages
Helps reduce hesitation before users reach out.
Google Reviews Statistics You Should Know
Understanding Google reviews statistics highlights why reviews matter so much:
- Most consumers read reviews before making a purchase
- Businesses with higher star ratings attract more clicks
- Reviews influence both local SEO rankings and user trust
- Displaying reviews can reduce bounce rates and increase time on page
These statistics clearly show that reviews are not just decorative—they drive real results.
Tools You Can Use to Display Google Reviews on Squarespace
Since Squarespace doesn’t support native Google Reviews integration, using third-party tools is the most practical and reliable option. These tools help you collect, manage, and display reviews using a Google review widget without technical hassle.
Below are some popular tools commonly used:
1. Tagembed
Tagembed is a widely used Google review widget that lets you collect reviews from your Google Business Profile and display them on Squarespace. It offers customization, moderation, responsive layouts, and fast loading, making it suitable for both service websites and Google reviews for ecommerce stores.
2. Elfsight
Elfsight provides an easy-to-use Google Reviews widget with multiple layout options. It’s beginner-friendly and works well for basic review displays on Squarespace.
3. Trustindex
Trustindex focuses on review aggregation and supports Google Reviews integration. It offers templates and basic customization for showcasing reviews.
4. EmbedSocial
EmbedSocial allows businesses to fetch Google Reviews and embed them on websites using widgets. It supports moderation and multiple display formats.
5. SociableKIT
SociableKIT offers simple widgets for displaying Google Reviews and other social proof elements on Squarespace websites.
Best Practices for Displaying Google Reviews
To get the most value, follow these best practices:
Curate Reviews
Use moderation features to hide spam or irrelevant reviews.
Keep It Clean
Avoid cluttered layouts. A simple, clean design performs better.
Don’t Overload Pages
Place reviews strategically instead of everywhere.
Optimize for Mobile
Ensure the widget is responsive and loads fast on mobile devices.
Are Google Reviews Worth It for Squarespace Websites?
Absolutely. Whether you run a personal brand, agency, local business, or ecommerce store, Google Reviews help build trust and credibility.
For ecommerce brands, a Google review for ecommerce setup can directly impact sales. For service businesses, reviews increase inquiries and bookings.
Using a Google review widget is the easiest and most professional way to display reviews on Squarespace without technical complexity.
Final Thoughts
Displaying Google Reviews on Squarespace is no longer optional—it’s a smart business move. Reviews build trust, improve engagement, and support conversions when placed correctly.
By using a Google review widget, following best practices, and understanding key Google reviews statistics, you can turn customer feedback into a powerful growth tool.
If you want a clean, fast, and automated solution, choose a widget-based approach and let your reviews do the talking.