Author Archives: Nick

digital marketing

Why SEO is Very Important for Businesses Today: Justified

We always hear and read that SEO is essential for businesses to survive in today’s digitized world. Nevertheless, I think we can all agree that SEO is very complex, and it is difficult for most of us to wrap our heads around Search Engine Optimization. 

So, how can someone invest in something without understanding what they are investing in? But, no worries, we are there to help out decision-makers of businesses to understand SEO better.

What is Search Engine Optimization (SEO)?   

SEO is an abbreviation for Search Engine Optimization, which compiles many techniques and methodologies to attract, target, and drive organic traffic into the business website. In simpler terms, SEO helps the websites and webpages of the business target the keywords on the search engine searches relevant to the product or service sold by the business. 

However, one must understand SEO is a long-term process and requires a lot of time, consistency, effort, and persistence. Effective SEO strategizing is the only tried and tested way to get enhanced SEO outcomes finally.

Also Read: Tech Tips

Why Is SEO Important for Driving Online Success?

Now that we understand what SEO is, it is time for us to understand its significance in the growth of the business. Businesses of different scales and industries need to maintain an effective online presence. 

But, how to make that online presence effective? 

The answer is Search Engine Optimization (SEO) because it is the most effective way for every business to prosper and succeed online. Everyone comes to the search engine to research any product or service before actually buying them. Therefore, search engines are one of the most important online platforms, and SEO enables businesses to use them to their advantage.

But Why Do Businesses Need SEO?

There are many benefits of SEO, but one should not invest in SEO because of the benefits that come with it. Instead, one should invest because SEO enables the business to enhance visibility, target the right audience, leverage search engines, and drive organic traffic to the business website. Here are a few justifications of why a business needs SEO:

Enhanced Visibility

We all know that customers do not buy a product or service that easily, and most customers research the product or service extensively before finally purchasing any product. The more the business’s name appears during the research, the better the chances of turning those leads into paying customers. The best way to boost visibility is to optimize the website and all the content within it so that the search engine crawlers bring up the name of the business in front of the customers.

Driving Traffic to the Website

SEO is all about bringing in more and more organic traffic to the website. The primary objective of every SEO strategy is to bring in traffic. As most people use search engines to decide what to buy and what not to, SEO is the only way to persuade and change the mind of customers during the buying journey. Enhanced website traffic is very beneficial for businesses as it improves the website’s rank in the SERP and enhances the revenue generated by the business.

Cost-Effective Way to Market a Business

Among all the marketing techniques used by businesses today, SEO is the only strategy that does not burn a hole in the pockets of the business. Unlike expensive advertisements, SEO takes companies right to the leads interested in the product or service offered by the industry. Further, the goals achieved by an effective SEO campaign remain with the business for long periods, resulting in an enhanced return on investments.

Better Understand the Customers

Any business needs to understand the customers who buy the products sold by the company. SEO is a fantastic tool for that purpose because businesses can use the keywords used by customers to understand their interests and requirements. SEO is essential for targeting the proper online search visitors and bringing them to the business website.

Conclusion

SEO is imperative for businesses to stay ahead of their competitors and excel in this highly competitive market. Using the right keywords and phrases is a must for attracting the attention of visitors. One can use different tools and software to research the keywords but choose the right software for the job. Therefore, stay ahead in the race and reap the benefits of good search engine optimization.  

Integration Testing in Software Testing

Integration testing is regarded as the kind of QA services in which different software modules get integrated logically, after which it gets tested as the group. The typical software project comprises different software modules, which are coded by various programmers. The ultimate objective of this kind of testing is exposing and finding different defects within the interactions between such software modules as they are integrated.

 The integration testing is known to check the data communication among such modules. You are sure to reap a lot of benefits as you opt for integration testing. First, it assures that different integrated modules work properly, catering to the needs. The integration tester begins testing with the availability of the modules which need to be tested. 

It is known to diagnose different errors related to the specific interface present between different modules. It is useful to the modules in interacting with APIs and different third-party tools. It is known to cover the system’s large volume. Hence, it is considered to be more efficient. It enhances the test coverage, thereby improving the test reliability.

Visit here for: Top QA Companies

Reasons to execute integration testing

Though every software module is unit tested, different defects exist for different reasons. The module gets designed by the individual software developer, who has a unique programming logic and understanding, which is different from other programmers. The integration testing has become the need of the hour as it helps in verifying and validating the software modules, thereby working in unity. 

During the module development time, there are chances that there is a change in the needs of the clients. Such new requirements are not unit testing. Owing to this, integration testing becomes crucial. The software modules interface along with the database might prove to be erroneous. The lack of exception handling might result in different problems.

Also Check: One Piece Filler

Kinds of integration testing

There are different kinds of integration testing, which include Big Bang Integration testing, Top-down integration testing, Incremental integration testing, Bottom-up integration testing, sandwich integration testing, to name a few.

Speaking of the Big Bang Integration Testing, as different modules get tested and developed individually, they get integrated at once, after which they get tested. The best thing about this kind of testing is that it is considered to be the ideal option for smaller systems. The incremental testing is executed as two different modules which are logically related get connected.

At the later time, the modules get added and tested to ensure the prerequisite functionality. It is accomplished as the modules are tested and integrated in a successful manner. It is further categorized as Bottom-up approach, top-down approach, and sandwich approach.

In the top-down integration testing, you need to test different topmost modules, after which you should move to the modules lowest set at once. The testing begins from top to down after following the software system’s control flow. 

There are chances that the lower-level modules are not developed. During the testing of different modules, we should make the right use of different stubs in the ready modules. Speaking of the simpler apps, the stubs require returning the control to the specific supreme modules. On the other hand, complicated apps require simulating a vast array of responses.

There are different benefits of integration testing. It involves the detection of the crucial design flaws at an early phase. The critical modules of the integration testing should be tested upon priority. In addition to this, it is essential that the studs are written in reduced time than the drivers. The test product is known to be really constant. The fault localization becomes really easy with the execution of the integration testing.

The bottom-up integration testing involves testing the least app units, after which it moves one after one upwards. The testing is going to take place from the control flow bottom part to the upward direction. There are chances that the higher-level modules are not developed, by the time, at which different lower modules get tested. 

In these cases, we require simulating the missing module’s functionality with the aid of the drivers. Such drivers execute a wide assortment of tasks, like passing test data, receiving output data, and invoking the module under the prerequisite test. One of the primary benefits of this kind of testing is that it allows the execution of testing and development, which assures that the product is highly efficient. In addition to this, it facilitates hassle-free test conditions.

If you intend to avoid the limitations and reap the benefits of the bottom-up and top-down approach, you should make sure to opt for the integration testing’s hybrid approach. It is also referred to as mixed integration testing or sandwich integration testing. 

The system gets viewed as the three primary layers. The primary target layer remains in the middle, whereas the other layer is present on the target layer. The last layer, on the other hand, is present under the target layer.

 It will help if you remember that the Bottom-up approach is an effective choice for the layer, coming to the middle from the Bottom. The top-down approach is considered to be a suitable choice to the middle layer from the upper part. The big bang approach is known to be the prerequisite option for modules present within the middle.

It is possible to execute the Bottom-up and top-down testing techniques after each other or parallel. It is believed to be a suitable choice for massive projects and large enterprises, which have a bunch of different subprojects. Integration testing involves testing different individual components, after which it assesses the app’s performance. 

Such components are known to be combined to understand different modules operated as the singular unit. The Integration testing approach depends on the modules testing, starting after which it continues towards the specific lower levels. Integration testing is considered to be an integral part of the software testing life cycle.

Marketing Strategies to fuel the growth of Export business in 2021

Showcasing is the aid of any business it is utilized for the advancement of merchandise and the administrations an organization is giving, for the brand mindfulness, to build the deals, for business development and to keep the correspondence with the clients.

Why Marketing is significant for the fare business:-

To Provide the Information about the merchandise/benefits an organization is advertising:-

It is valuable to give the data about the merchandise/administrations to the intended interest groups by utilizing different advanced stages, for purchasing the products or administrations clients ought to have the strong comprehension of how the products or administrations can be useful for them and advertising is the most ideal approach to speak with them to know their necessity and to give the merchandise and administration as indicated by their prerequisite. So in case you are wanting to extend your business and need to realize the clients request you should focus on the promotion as well.

An organization supports by applying the Marketing methodologies:-

Showcasing is critical to fabricate dependable connection with the client which needs to be made and kept up with on a consistent schedule. It shouldn’t be fixed that the showcasing interaction ought to be a continuous cycle in the organization which is the main factor to support an organization for the extensive stretch of time.

Work age:-

It is extremely mind boggling instrument which includes in excess of a man to play out any assignment, for example, advancing, selling, purchasing, financing, bookkeeping, transport, warehousing, hazard bearing and so on At each stage every one of the capacities are performed by different many individuals and people, thus it has critical job in business age in a country. There are practically 40% – 45% individuals who are subject to the promotion to procure their meat and potatoes.

For a persistent development in any organization or for any country there ought to be ceaseless showcasing. Then, at that point just a significant degree of supportability can be accomplished.

Read More- LivingSwag

Promoting utilized for the selling of products/administrations:-

Advertising procedures ought to be carried out so that it guarantees the development of the organization and present clients ought to consistently be on the primary need. Promoting assists with growing the base. Sharing on facebook, connected in or other web-based media stages about the labor and products can be a powerful method of promotion at modest expense.

It draws in with the current clients:-

Customer commitment ought to be on the need list for any effective organizations, it gives the arrangement of how to hold your clients. Update your clients by sending ordinary mail for the offers organization can give, or dispatching of new products or administrations.

Government drive to advance the fares:-

To Promote the fares, the government has dispatched different plans to give them a motivating force as a saleable permit. Under Advance Authorisation Scheme an exporter is permitted to import obligatory free sources of info needed to fabricate the fare merchandise by taking the development permit with the state of fare commitment. Fare Obligation must be satisfied by the exporter by doing the fare in the given time span.

Under MEIS Scheme products exporters can profit from the advantages as permits which can be utilized in installment of customs obligation. To get the advantages under MEIS application exporter needs to apply online on DGFT entryway by appending required reports like Shipping charges, eBRc, Valid duplicate of RCMC, DGFT audit the application and issue the permit if every one of the archives and application submitted online discovered great.if any issue in online business reported calls on my site

EPCG Scheme was acquainted under unfamiliar exchange strategy with issue the permit for bringing in capital merchandise without paying any custom obligations to make the fare products with the state of fare commitment (EO), under EPCG Scheme there are two sorts of fare commitment – 1) Average Export Obligation, 2) Specific Export Obligation.

The fare commitment can be gotten by doing the fare of multiple times the obligation saved sum on capital merchandise in the time of six years. The Government might give long term expansion to satisfy the fare commitment.

The point of presenting these plans under an unfamiliar exchange strategy is to make products cost serious in the International Market and coordinate the worldwide norm of the quality in the worldwide market.

There are different capacities associated with promoting like purchasing and selling of products, financing, transportation, warehousing and so on It is considered as the extraordinary method of creating work in light of the fact that to play out the total capacity of promoting huge number of individuals is required.SEIS Scheme was dispatched to work with administration exporters.

Promoting methodologies an exporter can use for the development of their organizations:-

  • Utilizing the Social Media
  • By making video instructional exercise and transferring it on Youtube channel
  • Fostering an upgraded site
  • Utilization of Email Marketing and selling

Legislature dispatched Advance Authorisation SEIS Scheme which permits the obligation free import of crude materials needed to produce the fare merchandise, EPC helps exporters for profiting the Advance License under the Advance Authorisation plot.

Mobile phones

Best Instagram Feed App For Shopify

If you have a Shopify store and are searching for an amazing marketing strategy, your search ends here. In this blog, we will be discussing one of the finest marketing strategies.

In this era of cross-promotion marketing, brands are emphasizing on having integration. And regarding the recent popularity, Instagram stands as the best platform for integration. 

According to stats, Shopify has over 820,000 merchants on the platform. Hence, to stand out from them, you need to have that X-factor for your store that not only attracts more people but also enhances their browsing experience. And you can achieve them by adding the Instagram feed on your Shopify website.

Although you can embed the posts one by one by copying the link and pasting it on the backend of your website, it is a time-consuming process and has a lot of limitations. Hence you can always use Shopify apps to ease your process. Talking about embedding itself, you can use the Shopify Instagram Feed app by Tagembed, which you can easily find on the Shopify app store. The app is absolutely free, easy to download, and provides great features.

Benefits for Shopify store:

  • Increases the vibrancy of your shopify store – carry the vibe of Instagram contents straight to your website.
  • Provides social proofs – Build your customer base by displaying images, videos and more to your visitors.
  • Boost user generated content – Display content from your users and encourage them to produce content for your website.
  • Builds social media strength – Provide a sneak into your Instagram presence, and grow your followers
  • Helps in conversions – Showcases social proofs, reviews and more and convert your visitors into your customers.

Features of Shopify Instagram Feed:

  • Display variety of content – Besides Instagram, the app is also compatible with 15+ other social media apps, including Facebook, Twitter, LinkedIn, and all major platforms. It means you can showcase different content and keep your visitors engaged.
  • Compatible to stream videos – While it can display various content from various platforms, it can easily stream images and videos on your website without any trouble without affecting its speed.
  • Customization – While you are at Shopify, you need to have an attractive website to attract people. And to make that possible, the app helps you in different ways, and one of them is by allowing you to customize the feed and match according to your website’s style.
  • Moderation – You can monitor people who post online, but here you can monitor your feed on your website and filter out all unwanted and irrelevant feed from your website
  • Auto-updates – While many tools struggle to show all latest posts, this app displays the content as soon as it is uploaded on Instagram, you don’t even have to refresh the feed manually.
  • CTA: Tagembed Instagram Feed Shopify app provides CTA feature that allows you to add your product link directly to the post to boost conversion and fil ultimate goal of your business.

Other than these major features, the app provides various other features which make it an ideal tool. 

Now if you are thinking  – such features, that are too free of cost, the app must be difficult to run or install. Then you are highly mistaken, friend. The app is very easy to install. You just have to follow 4 major steps and inside a minute you can embed the feed on your Shopify website.  

Read More: Temporarity disable Instagram account

How to Add Instagram feed To Shopify website

So if you want to experience the above-mentioned benefits with the Tagembed Instagram Shopify app, then just follow 5 steps that allow you to add Instagram feed to Shopify store. 

  1. Go to Shopify app store and Install Tagembed’s Shopify app on your website.
  2. Create your widget and select Instagram to fetch feeds from various connection types such as #hashtags, @handle, tags, mentions, etc to get desired feeds.
  3. Personalize your feeds with amazing themes, color, font style, banner, card, etc & give them a rich look. 
  4. Moderate the fees to filter out unwanted post before displaying on Shopify store
  5. CLick on Embed Widget and Add Instagram Feed to Shopify store .

Over To You..

Rise of social media platforms in recent times has opened gates for innovative marketing around the world. Marketers are now considering cross-platform marketing as their key weapon and this is where embedding feeds jumps in, while Instagram shares its fair share of popularity. Integrating Instagram feed with your Shopify can be a smart way to attain more customers and get more audience on the website. 

5 Advantages of Outsourcing Game Development

Outsourcing is one of the common aspects of business development. Outsourcing can greatly improve a business. This is one of the essential elements entrepreneurs should understand. For a business to be successful, you need to understand the tasks that will complete external and internal skills. These tasks in the form of outsourcing can make a great difference in every business. They can also change the industry’s growth. An outsourcing policy is what you need for a prosperous business building. However, before outsourcing, consider realizing the benefits of game development outsourcing. Here are 5 discussed advantages of outsourcing game development.

Also Read – PUBG mobile sensitivity guide

Cost-Effective

 Any developer or entrepreneur should always find critical ways of saving money. Finding the perfect reason for outsourcing is by developing your game cost-effectively. This will help you cut on some of the less essential expenses, for example using cheaper labor. Also, for effective work, you need to ensure you have a better working environment. Moreover, instead of overspending on hiring resources, consider using the available resources to make a drastic change to your organization. 

Introducing an outsource to your organization can help deliver better work. You can choose to outsource your resources for a minimal time to quit hiring. The challenges that come with hiring are that people have experience on different levels. This makes it hard to deliver quality work on their first day at work. With outsourcing game development, you can easily expand your organization. Additionally, you can outsource some specialists to help you develop your business. Having developers in your team, it is probable they will be overworking on different projects, bringing delays. However, to cut this off, you will need to assign a proficient team for a specified project to prevent delays. 

Time Consuming

Most businesses, especially the small ones, always have the urge to complete most tasks on time. These may include creating products, marketing, building a loyal following, and creating and improving their products. All these aspects need your total attention while still managing your commercial entities. Making tangible achievements in business and witnessing its rapid growth, you will need to free up your time. A developed business might be challenging to run, especially when you are glued to most of the activities. 

Game development outsourcing will help you free up your busy time, allowing you to focus more on self-establishment. With sourcing, you will have quality time to take responsibility for your administrative duties. Also, it will allow you to enjoy the benefits of your resources and energy. Generally, you will have enough time to create new business ideas and market them to the targeted groups. 

Increased professionalism

Competition has become the new norm in the business world. This means that professionalism is one thing that will save you from pulling out of the game. Having a skilled team of workers will also give you the reason to stay active in the business. However, the question many entrepreneurs ask is what can be done to keep them glued in business. For increased professionalism in business, you need outsourcing. Outsource game development increases the competition level among your clients, which prevents them from making sacrifices. Also, consider hiring an individual with a high level of skills and experience in game development. With knowledgeable people around, you can easily dodge common mistakes. 

 Like the outsourcing companies, you as an individual entrepreneur need to raise your standards to prevent you from falling. The outsourcing organizations have had their share of challenges. But they’ve ensured that they stay up to the latest development to remain the best. Having a business that trends to date is one of the greatest achievements that prove the worthiness of outsourcing game development.

Risk Management

In businesses, there must be risks. These risks help you realize the loopholes in your field of development. This is one of the essential times you need to put your attention on your business. Having experienced game developers in these times can be of great importance. Introducing game development outsourcing in your business on time will help prevent the problems from getting worse. As outsourcing allows you to come up with great developers as per your requirement, it will help minimize your management’s risks.

Having fewer risks in your business depends on how you carry your activities. Also, the developers you introduce to your business. With professional developers that come with outsourcing, you can make a great change in your organization.  

Market Expansion

Business is one of the greatest things that one would love to get involved with, especially when earning a living. Everything might seem easy, from getting great developers to creating quality projects. However, the main challenge many entrepreneurs face is marketing. How you market your products matters a lot. Also, the targeted group will determine if your projects will include sales out. Every business person would love to see the hard work put into the projects sailing through. This is why you need to seek tangible alternatives to expand your market.

You can consider different options to bring light to your products, i.e., marketing strategy and engaging external developers. When you work closely with external developers, you can easily get a new market. Also, you can learn the thing you are required to attract a greater audience. However, if you are competing with other game developers in marketing, consider seeking other means. In a competitive business environment, you need to have everything planned to outsmart your competitors. In this case, consider game development outsourcing. This will help you increase your product’s quality and reduce the marketing expenditure. 

Final Thoughts

Business companies and organizations that chose to introduce outsourcing game development have positive thoughts to share. Outsourcing will help you run a successful business, and this is why you need to consider them as your scapegoat. Save your money, prevent risks, expand your market, and improve your working time with outsourcing game development services. Making perfect decisions is what it takes to raise up as a successful business person. By choosing this app development, you would have cleared every business mistake, leaving with a conducive environment to work in.

Digital Marketing Fundamentals

Digital Marketing is the part of advertising which uses modern digital technology including web and mobile phones, desktop computers and other electronic media and social networking platforms to advertise goods and services. It includes Search Engine Marketing (SEM), Pay-Per-Click (PPC) Advertising and Email Marketing. SEM refers to the process of collecting data on visitors to websites to analyze what keywords they used to arrive at the site, which then gives information on targeted marketing. SEM includes pay-per-click advertising, sponsored search engine advertisements, and display advertising, which are all digital marketing tools.

Channels of Digital Marketing

E-mail Marketing

E-mail Marketing involves sending unsolicited bulk or commercial messages via email. These are sometimes called ‘junk mail’, because many times the content of these spam messages can be very annoying and often contains viruses or spyware that is a threat to the users. There have been efforts in recent years by various governments and intelligence agencies around the world to reduce the number of spam messages sent online. The best way to get rid of junk mail and make sure your website is safe is to invest in quality email marketing software. When you use this form of digital marketing it is important that your website has a responsive web page and you have a responsive autoresponder

Social Media Marketing

Social Media Marketing involves creating and promoting online social networks such as Facebook, Twitter, LinkedIn, Pinterest and Foursquare. These are networks that allow you to interact with your customers. Social media marketing campaigns can be for one particular product or more than one product. For instance, if you sell shoes you could use Pinterest to advertise and share your promotions and discounts with all the users on this social network. You could also run advertising campaigns across all of the social media sites but the most successful campaigns tend to focus on a smaller number of social media sites.

PPC (Pay Per Click)

Another very effective way of promoting a business is through the use of pay per click advertising. With this form of digital marketing, you pay a small fee to have Google track your advertisements. Every time a person clicks on your ad you will be charged a small fee. In turn, this allows you to see which advertisements are working for you and which ones aren’t – which is crucial because you want to improve the number of visitors to your website.

There are a number of digital channels that can be used to drive traffic to your website. The most popular of these are e-mail, e-commerce websites and Google’s organic search engine. The first type of channel requires you to build an email list which you can do by offering free reports, tips and tricks or general information about your niche. Once you have a list, you need to build a relationship with this list by sending out regular newsletters. You can use either a free newsletter or an opt-in page. You can also use a free report to drive customers to a particular offer on your website or blog.

Conclusion

Alternatively, you can use digital channels that will convert your site visitors into sales. This can be done through pay per click advertising where you are charged a small fee every time someone clicks on an advertisement on your website. You can also make sales from your organic search engine results. You need to have relevant content and offer something of value to your visitors in order to achieve conversions – this will earn you money and improve your website’s ranking – both of which are powerful digital marketing channels.

Top 5 Reasons That Make WordPress The Most User-Friendly CMS

The most popular CMS till date is undoubtedly WordPress. It is an open-source platform to create any kind of a website. It is free to use, better SEO-friendly, and offers a wide range of themes and plugins to create a beautiful website.

In this article, I will be covering the top 5 reasons to choose WordPress over other Content Management System (CMS) platforms. 

What is a CMS?

A content management system is a platform that helps create a website with less or no coding skills. With no CMS, websites were and are created using programming languages like CSS, HTML, JavaScript, or PHP. 

Not everyone can learn a programming language and create a website on their own. This encourages users to hire a WordPress developer and invest a lot of money. 

A CMS like WordPress is also built using PHP language, but the user doesn’t need to write any line of code. 

Some other WordPress alternatives available in the market are Shopify, Magento, Joomla, Squarespace, BigCommerce, and more.

With so many CMS available, why should you choose WordPress, and what makes it different from others?

So, let us learn more about WordPress and the reasons to choose it over other CMS platforms. 

What is WordPress?

While searching on the internet for WordPress, do not get confused between WordPress.org and WordPress.com

WordPress.org is what we are talking about in this article. It is the best CMS used by almost 30% of the websites hosted anywhere around the world. That’s a huge benchmark for any CMS. 

The top bloggers around the world use WordPress to monetize their blog and make money online. 

There are so many free tools available to create a content, table, and insert images, and videos. You can change the font size, color and customize the whole website in a few clicks. 

You can not only create a blog, but also create an online store and start selling anything. 

The only thing required to get started with WordPress is a domain name and WordPress hosting. If you have both, you can install WordPress at one-click via hosting control panel like SeekaPanel. Once you login to your WordPress dashboard, you can install a free theme and plugins. 

You can start creating posts, or pages, and publish at one-click. There are so many reasons that make WordPress way better than other CMS. To keep this article readable & time-saving, let us look at the top 5 reasons. 

Top 5 Reasons to Choose WordPress Over Other CMS

Easy to Use

What use is a CMS if it doesn’t let you make changes easily to your website? WordPress offers an easy to use interface that helps you create and manage anything on your website. 

You can quickly create a post or a page, edit, and then publish after previewing the content. 

The best part is that you don’t need to hire a professional to manage your website. It is so flexible and simple, that you can manage it on your own by watching tutorials. So, whether it is your dream blog or an eCommerce site, you can create & manage seamlessly with no coding skills required.

WordPress gives you flexibility by creating user roles. If you are the admin, you can assign different roles to your team with access to only a particular section of your site.

Don’t worry about the language. If you want other languages along with English, you can have that too. 

Simply install a WordPress plugin to create a multilingual website so visitors can view your site in native language. Imagine if you had to write lines of code to translate your site in different languages. WordPress has made it simpler for everyone to create a website they desire. 

You can keep juggling around by testing different plugins for customizing your site. You will see that in minutes, you will get well-versed with the platform.

WordPress developers contribute on this platform with different plugins like WooCommerce, and more. Before installing any plugin, keep in mind to check whether the plugin is tested for the latest WordPress version. 

Security and Control

Security is the most important factor when it comes to websites. As websites accept online payments, customer information should be safe and secure. Other than that, login should also be secured.

If your site is prone to hacking and vulnerability, then you will incur a big loss. Customers will leave your site and the bounce rate will be huge. 

WordPress is a secure platform and allows users with enhanced security features. You can protect your website with password and two-factor authentication. 

Free SSL certificates not only protects your website information but also enhances SEO. 

You can install and activate SSL at one-click with free SSL plugins. Once SSL is activated, you can see a padlock on the website. SSL establishes a secure connection between the server and your site.

Unlike other CMS like Shopify, WordPress gives you freedom to control everything on your site. You will never feel stuck as there are plugins for making your tasks easier. 

If you don’t want visitors to copy your site data, you can install a plugin for that too. You can spam comments and make your site spam-free. 

Unlike Shopify that provides its own hosting, you are free to choose a web hosting for WordPress. You can transfer all the data to another web hosting provider by taking backup. For taking manual and automatic backups, you can use the UpdraftPlus plugin.

Bloggers and affiliate marketers choose WordPress to earn online due to its security and flexibility.

SEO Optimized

SEO is a crucial factor and cannot be neglected. To get massive traffic to your WordPress site, SEO plays a vital role. WordPress offers free SEO tools to create SEO optimized sites. 

Instead of free WordPress themes and plugins, you should consider paid ones.  Premium WordPress themes like MyThemeShop offer SEO features that lets search engines recognize each part of your WP site.

For WP posts, you can use Yoast SEO which is a widely used SEO plugin. The plugin allows you to test your site with suggestions and turn the red light into green. The plugin shows whether the article is readable or not. It also tells you if the sentence length is too wide or if there are any grammatical mistakes.

With Yoast SEO, you can analyze your site for targeted keywords and change the meta description. You do not need any technical skills or coding, and within minutes you can learn SEO.

WordPress already takes care of site SEO, you just need to put a little effort into making it better and more accurate.

Customize Freely

Customizing a WordPress site is as easy as Installing it. As already discussed, there are plenty of plugins to help you customize the site the way you want. No coding skills required, simply choose the plugin for the functionality you need, and install it. 

Once the plugin gets installed, you can go to the plugin settings, and customize the parameters. 

Let’s say you want to grab visitors’ information like email address and phone number. You can use a contact form plugin like WPForms or Contact Form7. 

To customize the landing page, you can install Elementor Pro page builder. Elementor Pro offers 100+ widgets and elements to give a professional look and attract more visitors. 

Similarly there are plugins for WooCommerce that help you customize the cart, products, etc.

A pool of over 50,000+ plugins can be found in the WordPress directory. This is huge and more than any of its competitors like Joomla or Drupal. 

There is a great selection of templates in any niche that are mobile-responsive. Simply watch the demo, and then install the theme at one-click.

For WooCommerce, WordPress allows users to integrate payment gateways like RazorPay, CashFree, and more. This allows users to accept payments online via Visa, MasterCard, Wallets, and more.

To check your site performance, it allows you to integrate Google Analytics. Using Google Analytics, you can analyze your site and identify from where you are getting more visitors.

Plans & Pricing

WordPress is free to use with free plugins and themes. Some free plugins come with limited features & resources. To get premium support and features, you need to purchase premium themes & plugins. 

The source code is free, so you can easily edit if you have coding knowledge of CSS & HTML. With WordPress, you can save a lot and invest more in purchasing the right theme and plugins. 

The only basic requirement is to have a domain name and web hosting. A domain name can cost you around $10/year and web hosting could be around $2.5/month. There are so many popular web hostings like BlueHost, WPEngine, Kinsta, and more. Choose a hosting as per your budget and the features you are looking for.

Conclusion

WordPress has become more than a blogging platform for millions around the world.

In this article, we covered the top 5 reasons to choose WordPress over other Content Management System (CMS) platforms.

Whether you want to create a blog, dropshipping store, or sell your own products, you can easily do so with WordPress.

Is there anything we missed out?

Please do share your thoughts in the comments section and let our visitors learn more about WordPress and its popularity.

7 Video Marketing Best Practices for 2021

Given the fact that you clicked on this blog post, it would be fair to assume that you are already convinced by the power and impact of video marketing on businesses. 

Nowadays brands can no longer make an impact or engage with their consumers with conventional marketing practices such as using text, images, and basic videos. Consumers are now used to being wooed and pursued with trending videos such as live streaming, 360-degree videos, use of AI chatbots, and conversational marketing among many more. 

Keeping up with these trends is the only way to stay connected with your existing and potential customers. However, the world of marketing is extremely volatile, trends keep changing and always trying to keep abreast with the latest can be extremely overwhelming. 

This is where we come in, in this blog post you will learn about the top seven video marketing best practices that every marketer must use in 2021. 

Always Try Telling a Story 

This is ground rule number one – Never ever create a video that blatantly talks about your product/service. 

The audience will tune out the moment they feel that you are reaching out to them only because you want them to buy something from you. 

The way out is to weave a story that brings out a stronger emotion in your audience. Next, ride on that emotion and prompt them to reach out to you instead. 

For example, Taulia is a cloud-based platform that facilitates payments between supplies and their customers. While this can be a very mundane segment of a business, Taulia created a very fun video, with the tagline – ‘Don’t wind up homeless on the streets: let Taulia automate your early payment discounts.’ 

The video addresses a genuine problem that a lot of B2B organizations face with a fun twist to it that their audience will definitely relate to. Now, this is a smart way to get across a serious message, to a serious segment of professionals in a fun way. What do you say?

Creating a Video Hook Will Take You Long Way

Keeping the audience hooked for the first few seconds into the video is half the battle won. To make the first few seconds count you need to follow the following steps:

  • Write a caption that makes them want to click
  • Ensure that your thumbnail is appealing enough

Pro Tip: You must try different versions of thumbnails for the same video to know what your audience likes the most. This technique is popularly called A/B testing for thumbnails. 

Start the video in a way that makes them want to see the entire video. 

Start with amazing intro video that capture audience attention towards your video and then give them quick guide that they will going to see in this whole video, then after serve your main content and at the last finish of with amazing end screen cards and outro video.

 This structured technique will help you to grab audience attention throughout the whole video. If you don’t know how to make intro & outro videos then use any online video maker tool or you can also use apps like YouTube intro maker or outro maker. The main advantage of this kind of application is that here you will get thousands of predefined videos that are very easy to customize according to your requirements 

For example, Zendesk’s video, ‘Relationships are complicated’ is a perfect example that ticks all the check-boxes of creating a perfect video hook. The cover image shows a scuba diver and an astronaut sitting on the bed together with a laptop. This image along with the caption – ‘Relationships are complicated – SpaceCrap’, definitely will ignite curiosity in the user. 

The video then addresses the fact that relationships between a customer and a client can be complicated. And jokes about the complexity of awkward conventions that generally take place between the two. The video is short, conveys the message, and ends with a solution – Zendesk! Now isn’t that a perfect video?

Captions are Integral

Brands nowadays are working towards increasing video accessibility. The aim is to ensure that irrespective of the viewer’s ability or environment, they are able to engage with the video. The best way to do this? Add captions to your videos!

Captioning your video helps in various ways, the most important ones being:

People with hearing disabilities can engage with your video

According to a report from WHO, over 5% of the world’s population needs help with hearing. Captioning your video ensures that your brand does not leave out this integral part of the audience and caters to them too. Hence expanding your audience reach.

People can engage with your videos in any environment

There can be a situation when your viewers are in an environment where they do not have their earphones and can not play their video out loud. Making sure that your viewers can still engage with your video via captions is always a smart marketing decision.

Closed captions improve SEO

There are two kinds of captions that you can add to your videos: – Closed (can be turned on and off as per the viewer’s preference) and Open (they are a part of the video and can not be turned off).

If you add closed captions to your videos, you ensure that they get indexed by search engines and improve their probability to be found by your customers.

Analytics Should Be Your Bible

The need and the importance of creating a customer avatar are undebatable. But how do you build a perfect avatar? How do you know if everything you have been publishing and are planning to create is what your customers want? The answer is by actively tracking analytics.

Spend time on understanding the user behavior and tweak your video marketing strategy as per the insights you gain. You must absolutely do this for every single video that you publish. 

Adobe, a software company, showcased the importance of analytics in a very creative way. The ‘Click, Baby, Click’ video advertisement created by them was intended to promote Adobe’s Marketing Cloud, a product that would help their clients get insights into their campaigns.

Rather than blatantly talking about the benefits of their product, the organization weaved an extremely hilarious story around the importance of using analytics. The campaign is said to have driven a whopping 25% increase towards their Marketing Cloud Suite.

One Video, One Message

If you give your viewers too much information in a couple of minutes, you are bound to lose their attention. The key to creating a video with maximum clarity is by communicating a targeted message in a video. Even if your brand offers multiple products/services, always break it down, create a series of videos, but always keep them concise and clear. 

The best way to ace this process is to spend time in the planning phase of the video. This is the time when you brainstorm with your team and create a video that resonates with your audience in the best way possible. 

For example, Phillips, a multinational conglomerate, published a video, ‘The Longest Night’ a couple of years back. The creators did not talk about Phillip’s products, the culture of staff, instead in this video they focused on showcasing the life of fishermen and why they need help. The aim was to reach out to the healthcare providers and they directed the video in a way to meet that one goal only.

Creating 360-Degree Videos

360-degree videos are gaining massive traction nowadays because of their ability to make the viewer feel present in the environment that they are viewing on the video. 

Hence, customers can try the product/service/experience virtually before making a purchase. They are also popularly called spherical videos or immersive videos. 

For example, Nike, a popular footwear and apparel company, produced a 360-degree video called, The Neymar Jr. Effect, to promote “The Hypervenom 2 football boots”. Via this video, the user gets a feel of playing the game and moving around the field while stepping into the shoes of Mr. Neymar, a popular Brazilian football player.

Conversational Marketing is the Way Forward

As the name suggests, conversational marketing enables one-to-one, real-time communication between the brand and the customers. While it is obvious that no one wants to wait for a response, reports also state that 82% of consumers are looking for an instant reply when they are looking for an answer. 

Most brands nowadays are using AI (Artificial Intelligence) based chatbots to make this a reality. These chatbots not just sound intelligent, but are also available for customers throughout the day across time zones. Adopting this trend ensures that you never miss out on attending to any potential customer. 

The below image is an example of a conversational AI dialogue between a customer and an AI chatbot. The conversation ends up getting all relevant details from the customers and then a member from the team can reach out to the customer to close the sales cycle. 

While reaching out to the customer, you can use asynchronous video messages. This kind of communication is widely used nowadays to allow both the clients and customers the liberty to respond at their own time. 

We Hope That Helped

So there you have it, these are the top seven best practices that every marketer must use while creating their video marketing strategy. 

The key to being a successful marketer is to not just constantly stay on top of the latest marketing trends. But to also know what video marketing strategy has worked the best for your brand in the past and how to include that in all your future strategies. 

Content Marketing Tools You Need to Use This Year!

Content marketing is all the rage right now in 2021. Everyone’s trying to find new ways to break into the market, especially through content, so the hunt for new tools and strategies to boost content marketing skills is always on. Content marketers believe in integrating compatible strategies with the right tools to make a difference. 

The variety of content marketing tools is astonishing. The price of the tools is completely dependent on the features they have. Some marketing tools are designed to give ideas for your next brand promotion while some help boost sales. You can download and install these tools with a super-reliable internet service like the new AT&T service and work your magic! 

Here are some of the best content marketing tools you need to use to promote your content the right way!

SimilarWeb

SimilarWeb is one of those free content marketing tools that can help you get started in the marketing industry. This tool will help you accurately analyze your competition, so you know who you’re up against. With SimilarWeb you can easily work out what your next big marketing strategy should be to get ahead in the competition. SimilarWeb can also track what keywords your competitor’s users searched up the most. 

A free trial of this tool gives you analytical data of your competitors’ traffic and app for 3 months. For more data, you can upgrade to a premium or custom package. If you’re new to the competition, then signing up with SimilarWeb is the best decision you’ll make. This tool is great for starting out as it helps you understand what your competitors offer and what you should offer!

Digimind


Every brand has some sort of social media presence, and if yours doesn’t, it’s time to establish one right now. Social media presence helps you become more involved with your customers and potential leads. Once your online presence is established, the next thing to do is keep track of your social media activity through analytical data.

Digimind, a social media analytics platform, is one of the best software to use for this purpose. Digimind helps businesses understand and monitor data and keywords related to their brand. The tool also monitors the performance of content shared on different social media accounts of the brand. So, when it comes to optimizing social media content and strategy, Digimind is the perfect pick.

WordPress


Most content marketers market their content through blogs and articles. It’s important to use the right tools for such forms and this is where WordPress comes in. WordPress is an amazing content marketing tool that can help you create a blog and a website within minutes! This is a free tool and you can upgrade it for a premium plan, which doesn’t include a WordPress domain and has unlimited storage. You can also use WordPress to see your traffic data and content performance.  What’s more, WordPress even offers specialized plugins such as Simple Author Box using which you can credit content creators and bring them closer to your audience.

Loom


When it comes to optimizing video content, Loom is the best tool. Loom helps businesses create impactful videos to share with their target audience. Thousands of businesses use video content marketing and they’re very effective in delivering the right message. As always, visuals always catch attention. 

To make it effective, use Loom. Communication through video is now so much easier with the use of Loom. This content marketing tool offers a variety of different services such as GIF Preview, duplicating videos, and much more to bring your vision to life! As for the pricing, Loom has a free package as well as a 14-day free trial if you want to try out what Loom has to offer. It also offers a pro plan for those who want to be limitless with video sharing.

Google Analytics


Google has always been ahead of the game and it offers various apps and services dedicated to helping the content creators’ community. One of those services is Google Analytics, which is popularly used by content marketers. 

Google Analytics is a content marketing tool that provides you firsthand data and digital analytics on your content online. It’s a very simple, yet powerful tool if you know what you’re doing. It gives you in-depth insights and an overview of how your content is doing. Tweaking your content strategy according to Google Analytics is a great way to get ahead of your competition. It offers a great deal of data insight such as user engagement metrics, traffic, and more that help you come up with the best strategy for your next campaign. The best part about Google Analytics is that it’s a free service offered by Google with no loss on the business’ part.

HotJar


HotJar is a relatively popular tool among content marketers and for good reason too! HotJar is normally used to find what your customers are looking for. As an analytical tool, it offers you many different features that help you improve your content, such as identifying where your content needs improvement, how you can improve your marketing efforts, and a heat map that allows you to see which areas of your content your users are clicking and interested in!

HotJar is completely free with a premium and business plan varying on how many views you get every day.

Zapier


One tool that content marketers have to try out is Zapier. This tool can help you bring multiple different services into a single standalone service for a very smooth user experience. Zapier, being an integration tool, has many other applications for you to connect your content through and is relatively faster than any other similar tool available on the market. Zapier is a free tool but offers a few premium features, which you can test during a 14-day free trial!

Kraken


If you’ve ever used images as a marketing strategy, then you understand the dilemma of shortage of storage and how it makes your website load so much slower than it should. Even compressing your images through an online service will result in low-quality images, which are useless for brands. However, with Kraken, an image optimizer, you can easily compress images without facing any quality issues. This also speeds up the website loading time – so it’s a win-win situation for you! Kraken helps you save storage and bandwidth. While it’s not a free service it sure is worth the money!

Work smart, not hard!

Being a content marketer in today’s time is more than just sharing snippets here and there. To make the most of your efforts, use these tools and design a good marketing strategy for the best results! 

How Automation Can Boost Employee Productivity In Your Business

Automating creates a more friendly working environment that allows employees to spend their time and resources on innovation and strategy. This results in higher employee productivity.

Engagement and employee productivity are key to building a profitable business. Research shows that companies with high employee engagement are 21% less profitable.

Employees who are disengaged work hard and consistently for the required amount of time but can’t do their best work when they are overwhelmed by mundane or repetitive tasks.

Automating work can help employees save time so they can focus on more important business tasks. Automation and productivity can improve employee engagement and satisfaction, as well as increase productivity.

What Is (Business) Automation?

The term automation in the work environment covers innovations that assist with diminishing human intercession in measures. It comes in numerous structures, like mechanical technology, computerization, man-made brainpower, and motorization.

 Automation has consistently been driven by the craving to complete more, diminish expenses, and cut off the chance of human mistakes.

Work automation implies utilizing innovation to supplant human work in virtually every edge of a business’ tasks – from recruiting to email the board to bookkeeping. Set forth plainly, through business automation, organizations can improve and enhance work processes. Virtual Assistant can also be proven to be of a great help.

Automation Software And Tools Ideas To Boost Your Business Productivity

Work process automation devices are progressively famous lately. They are software and applications that permit organizations to computerize measures and incorporate the entirety of their business employments.

As such, it takes out manual cycles in their administration rehearses inside a work process to build efficiency and save time from innumerable monotonous undertakings consistently.

1. Cost Report Software

Cost report software assists organizations with smoothing out and computerize the administration and following of business travel and expenses – from receipt examining to installment handling.

With the likelihood to get paperless cost reports, do mechanized cost revealing, and smooth out cost repayment, workers can save time and spotlight on considerably more basic assignments.

In particular, cost report software gives expanded deceivability of representative spending, can further develop consistency with corporate spending approaches, and help organizations financial plan and estimate for what’s to come.

2. Task Management Tools

During the task execution, administrators utilize distinctive administration works (working techniques and advancements) to make the association more productive. Some more direct ventures require just an agenda for their execution.

However other, complex ones require exact arranging, specifying, and doling out undertakings, setting cutoff times (and guaranteeing that everybody sticks to them), and following the time spent. That is the place where project the board software comes in.

The need to appropriately evaluating, externalizing, isolating and designating assignments is of high significance. Utilizing project the board apparatuses is a viable method to do definitely that and surprisingly more – to follow the advance and oversee time for effective tasks.

Many venture the board software devices are accessible, and probably the most well-known ones are Trello, Asana, Zoho Projects, and so on

3. Deals And Marketing Automation Tools

Deals and showcasing automation, by and large, is the innovation that naturally oversees promoting tasks and multifunctional crusades across different channels.

To customize client connection, most organizations today utilize these apparatuses to mechanize the arrangement and division of client information. Thusly, organizations can target clients with robotized messages across email, web, social, and text.

 The outcome – support an organization’s showcasing endeavors with lead age, sustaining, and scoring, and estimating generally speaking ROI on crusades.

4. Client care Automation 

Client care has gone through an emotional change over the most recent couple of many years, with numerous channels (calls, messages, messages, talk windows, and web-based media collaborations) requiring the executives. Automation in client care is today most apparent through:

  • Chatbots are software that gives day in and day out mechanized help for guests to eCommerce and business sites. Their software gets input and gives any necessary data. In addition, they can move a client to a certified human client care agent when vital.
  • CCaaS (contact focus as assistance) frameworks are cloud-based software solutions that help client care delegates get interchanges from various channels, react rapidly and effectively, and address client relationships with the board by putting away data for future connections.

5. Email Automation

Most representatives go through hours of their functioning day getting, figuring out, and answering messages, a considerable lot of which are unimportant to their center obligations.

To save time and increment efficiency, an ever-increasing number of organizations are utilizing salesforce automation software that can assist workers with getting sorted out their heaps of day-by-day messages, send mechanized reactions, and direct all the other things too explicit envelopes for additional thought.

Maybe than physically taking care of each email, organizations help their labor force see and react to applicable messages rapidly and effectively via mechanizing workers’ inboxes.

6. Information Integration Tools

Information mix instruments acquire information from different sources into one focal stage, then, at that point play out the most basic capacity – improving on the information. The objective is to furnish clients with a constant perspective on business execution.

Worked on information advances productivity and convenience. As a methodology, information mix is the initial move toward changing information into significant data, effectively available to supervisors and afterward utilized in shaping long-haul business choices.

How Automation Helps Your Company

As automation diminishes your representatives of normal and monotonous assignments, it permits them to chip away at their abilities, figure out how proportional existing activities, and deal with the computerized software.

That being said, automation benefits workers from numerous points of view to convey really unmistakable effects on efficiency inside business tasks. Here are a few reasons why automation is acceptable:

Saves time – Using advanced innovation to perform and do jobs consequently implies saving time since capacities are not finished physically. A few models incorporate information mixes, advertising automation software, and AI.

Lifts efficiency – Automation doesn’t just smooth out business measures; it additionally helps inner usefulness. Your group presently doesn’t require to invest energy on monotonous assignments, for example, physically contributing information or looking across different frameworks to discover the data they need.

 Builds representative commitment – Employee fulfillment and commitment will fundamentally increment once delivered from tedious undertakings (like information contributing). They need to check the framework occasionally to guarantee everything is running as it ought to. That implies additional time back to zero in on assignments that affect.

Brings down working expenses – Most organizations consider a to be in working costs as they develop. More exchanges mean more managerial work. With automation, the economy of scale can have a critical effect.

The software can do in seconds what a representative may require a few days to finish. As you win more business, automation allows you to deal with the expanded responsibility with your all-around accessible assets.

Further develops administration conveyance – By shortening process durations with measure automation, organizations can drive freedoms to up-sell, increment customer standard for dependability, and reduce client beat.

Quicker return of speculation (ROI) – Automation solutions should be founded on your business’ special requirements and objectives to pay off. Most importantly, they need to pay for themselves rapidly because of lower working expenses, diminished lead times, expanded yield, and then some.

Capacity to be more serious – Automated groups permit you to diminish process durations and cost-per-piece while working on quality. That will empower your organization to all the more likely contend on a worldwide scale.

Builds creation yield – A software can work at a steady speed, unattended, every minute of every day. That implies you have a higher creative potential.

 With automation, new items can be immediately brought into the creation interaction, and new item programming should be possible with no aggravation to existing tasks.

Permits better arranging – Consistent creation and expanded yields got via mechanizing measures permit an organization to anticipate timing and expenses, which betters get ready and plan. That consistency likewise allows for a more tight edge on most ventures.

Further develops consumer loyalty and experience – Customer automation apparatuses radically further develop the client assistance and experience your organization gives which, as an outcome, impacts consumer loyalty. Among other they help you:

  • To rapidly give clients the data and items they are searching for,
  • Permits them to play out the activity they need in a matter of moments (for instance, buy, address client support, and so forth)
  • It gives them more self-governance (for instance, checking request situations with, value cites, getting programmed notices identified with their orders, and so forth)

Fundamentally, by associating information, frameworks, and workers through different software and instruments, automation assists you with bettering draw in with your clients and keep them glad.

Ties down admittance to business insight – For your business to remain cutthroat, it is vital to access the right information at the ideal opportunity to settle on learning choices. A superb illustration of automation apparatuses of this sort is information incorporation. If your trade stage is incorporated with your ERP framework, subtleties of any orders set can move to your administrative center which implies a quicker request satisfaction cycle.

The Bottom Line

Assuming you are as yet asking why automation is acceptable, you should realize that according to a McKinsey study, 31% of organizations have as of now completely mechanized something like one capacity.

Work automation is considerably more than simply supplanting paper and PDFs with dynamic advanced information. Automation in the work process implies presenting worker automation software and devices that help an organization make measures less expensive, quicker, and less blunder inclined.

These representative automation software solutions influence automation and usefulness innovation to assist organizations with smoothing out business measures across enterprises and occupation jobs like HR, advertising, client care, and deals.

This post is written by Arpit Singhal and working as a full-time blogger. He published several blogs on the internet such as Amazon ERC and avast activation key both are best for user-oriented.