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Marketing & Design Strategy for Launching An App In 2021

Marketing & Design Strategy for Launching An App In 2021

Out of all internet users aged 16-64, 72% of them use their smartphones to play games. While gaming apps are very popular, it’s not the only thing that is proving to be a success in the app development industry. Learn how to create an app.

1. Set Your Goal

Research is a key step in developing a successful app. Once you have completed your research, you can move on to finalizing your idea. This stage is where you will need to identify your core feature.

Based on what you have found and the goals you are trying to achieve, you will be able to start working on a prototype. This is also known as an MVP (minimum viable products).

The MVP is the smallest possible version of the product that will help it reach the market. The following should be included in the prototype:

  • Attractive App Name
  • Previews of the app
  • A Press Kit

The MVP can be used in beta testing that involves your target audience. To secure funding, you should use the MVP by presenting your idea to multiple investors.

2. Research about Your Customers

Even if you have a brilliant app idea, it is important to identify the niche that you are targeting. It is important to understand your potential users and identify their needs before you start developing apps.

There is a good chance that someone has already created an app similar to yours. It is important to know how to create an app that stands out from the rest.

We can offer some of the most valuable app development tips: completing sufficient market research. If you want to target a specific niche or group of people, this is an essential step.

You must identify the pain points and inspire your audience to make an app successful. Here are some ways you can do this:

  1. Find out what the audience is looking for
  2. Identify common problems
  3. Create polls, questionnaires, or surveys
  4. Top apps and categories

It can be hard to succeed in the app market. It is recommended that you develop your app in a less competitive marketplace.

3. Designing Up

Even if you are putting all the work on a professional, it will be useful to understand how to design an application. These tips can increase the app’s success rate.

A). Make a Logo

The app logo should be consistent with the message that you are trying to convey and use the same branding colors. App success will be difficult if your logo isn’t distinctive and makes sense.

B). Keep Things Simple

Apps that are confusing or difficult to use will be deleted in a matter of days. This can be avoided by following the Keep it Simple rule. To determine if your app is simple enough, you can use the 2-tap rule. You may need to look at a different route if it takes you more than two taps to complete the task.

The 5-point rule is another rule to be aware of. The 5-point rule restricts the number of elements to 5.

You get one point for every color, font, and element size you use. Points are not great to have. You should redesign if you have more than 5 points. The 98% rule is last. This rule states that every product should be designed to be used 98% of all time.

4. Marketing Strategy

A business plan is very similar to an app strategy. You’re familiar with the details required for a business plan if you have ever written one. These are the four categories that must be included in an app strategy:

  1. Consider Goals and plans
  2. Evaluation of marketing and rewards

It will be easier to create a successful app launch plan if you know the details of each category.

5. App Launching

After the development phase is completed, your idea can be brought to life. Your launch strategy can be used to plan, control, and schedule your app’s deployment into the market.

It is crucial to integrate analytics tools and test your software before releasing it. These tools will allow you to collect app metrics that determine the growth. Tip at the end, your app shall be friendly responsive to upcoming mobile phone UI/Android Apps, and the same goes for Ios.

GUTENTOR – Gutenberg Based Page Builder

Gutentor is one of the best and amazing WordPress Page Building Gutenberg Blocks collections. It is a Gutenberg Based Page Builder that comes with unlimited ways to design a webpage. Gutentor is designed for building a professional elegant website using the new WordPress editor easily without coding knowledge. Using Gutentor, a page builder can experience advanced capabilities and elegant design that has never been seen before on any Page Builder. 

Gutentor reached out to the Gutenberg editor with different beautiful blocks. The blocks can be switched later to build and design your dream web pages with only a few clicks. This feature helps to create and to design the content very flexibly. It helps to reduce the limitations of any page builder and helps to add boundless possibilities so that the user can build any kind of website. Gutentor has been built by experts with all the necessary customization features for blocks to accomplish any possible layout and design of web-page content with Gutenberg block editor. Gutentor helps to design any type of website, whether basic or simple, just as simple as a few clicks.

Gutentor Team has introduced Gutenberg Templates to kick start your project, simply import pre-designed templates and change content and image to build a website instantly.

Gutentor is a highly optimized plugin. It is lightweight and is optimized for performance.  In this plugin, both External or Internal CSS files for dynamic CSS are introduced for enhancement.

New Features on Gutentor

  • Comes with webpage building blocks 
  • Highly Optimized and Faster site load
  • SEO friendly and helps your web page rank in search engines
  • Comes with One-click Demo Templates Library for ready-made templates and blocks
  • Faster learning and Designing Experience
  • Extremely simple and ready to use
  • Consists of a repeater field to create items inside blocks with drag and drop reorder, edit, delete options
  • Highly customizable row/columns options available for passionate designers
  • Consists of  advanced options on each block including HTML Tag, Background, Border, Box-shadow, Margin-Padding, Svg shape divider, and built-in animations
  • Block Template module on each block and Single block multiple design Template
  • Individual elements come with full styling options
  • Highly responsive with major electronic devices
  • Consists of Advanced Typography Options which includes all available google fonts and systems fonts
  • Includes Video background Options
  • Highly Optimized and is Performance focused
  • Includes Inline, Internal or External CSS files for dynamic CSS

While you employ Template Library features of Gutentor, Gutentor collects screenshots, images, and templates(demo) JSON files from Gutentor Demo Library, and after your template library images, links are from the external site. You have to vary the pictures after you import templates and blocks. This helps you to import templates easily You should accept terms and privacy to use Gutentor Template Library Features.

Read More – Title Generator

What is different about Gutentor?

  • Consists of Dynamic Columns and Advanced Columns
  • Comes with Gutentor Elements,Gutentor Modules,Gutentor Posts,Gutentor Terms (New),and Gutentor Widgets
  • Consists of 100+ ready-made Templates and Blocks to free import
  • Highly Impressive slider and carousel
  •  Responsive and SEO friendly
  • JS/CSS Framework only loads if the block is familiar on the post and page
  • Comes with top quality support service

Gutentor Blocks are classified into 5 different types:

1.Gutentor Elements

  • Advanced Text
  • Button
  • Counter
  • Divider
  • Google Map
  • Icon
  • Image
  • Advanced List
  • Pricing
  • Progress Bar
  • Rating
  • Simple Text
  • Video Popup

2.Gutentor Modules

  • Advanced Columns
  • Button Group
  • Carousel
  • Container/Cover
  • Dynamic Columns
  • Slider
  • Accordion
  • Tabs
  • Icon Group
  • Form Wrapper
  • Gallery
  • Filter
  • Quote
  • Table of Contents

3.Gutentor Post (Post Type)

  • Post (Type) Feature
  • Advanced Post (Type)
  • Post (Type) Carousel
  • Post (Type) News Ticker
  • Duplex Post (Type)

4.Gutentor Terms

  • Term (Category)
  • Term (Category) Feature
  • Term (Category) Carousel

5. Gutentor Widgets

  • About Widget
  • Accordion Widget
  • Advanced Columns Widget
  • Advanced List Widget
  • Author Profile Widget
  • Post Widget
  • Call to Action Widget
  • Content Widget
  • Countdown Widget
  • Counter Widget
  • Featured Widget
  • Gallery Widget
  • Google Map Widget
  • Icon Widget
  • Image Widget
  • Image Slider Widget
  • Notification Widget
  • Opening Hours Widget
  • Pricing Widget
  • Progress Bar Widget
  • Restaurant Menu Widget
  • Social Links Widget
  • Show More Widget
  • Tabs Widget
  • Team Widget
  • Testimonial Widget
  • Timeline Widget
  • Video Popup Widget

1. Gutentor Elements

Gutentor elements are explicated to use inside the Gutentor Modules. But these elements can be used anywhere on your editor. Gutentor elements are regarded as a small part of Gutenberg that comes with design options, combining gutentor elements you’ll be able to move up to the elegant blocks, sections, and page.

Advanced Text:  Insert text with modern options.

Button: Evokes visitors to take action with attractive buttons.

Counter: Fits an animated number to display the counter number.

Divider: Graphically distinguish sections with divider using SVG shape or border.

Google Map: Helps to display a Google Map on your website with Google Map API.

Icon: Insert an icon to signify the text.

Image: Insert an image to create value on the content.

Advanced List: Represent the paragraphs in the tabbed method.

Pricing: Insert the pricing to display the price of the product.

Progress Bar: Showcase the advancement of the work in an animated form.

Rating: Insert the rating element to showcase the rating from 1-5 stars.

Simple Text: Insert text with minimal but major options.

Video Popup: Insert video on your webpage

2. Gutentor Modules

Gutentor modules are designed and developed in such the simplest way that you just can construct a more complex structure on your web in an exceedingly simple way. Most of the gutentor modules are made up of gutentor elements or used as a vessel of gutentor elements.

Advanced Columns: Insert new/modern columns to make customizable columns within the page.

Button Group: Insert button group and add limitless buttons.

Carousel: Put the carousel column and add elements inside the columns.

Container/Cover: Insert the whole block of one container on the page.

Dynamic Columns:  insert dynamic columns to put in boundless columns with advanced options.

Slider: Put on a slider with modern options which enable you to add any elements within the slide like text, image, button, video, and every one gutentor element.

Accordion: Accordion Module enables to design of Accordion ( Collapse ) Items and tacks any Gutentor Elements on Accordion Body. Accordion Panel ( Heading ) is made with Texts and Icons including different design options. 

Tabs: Enables you to create both vertical and horizontal beautiful and advanced tabs and add any Gutentor Element within the Tab Body. 

Icon Group: Insert many icons within the Icon Group and make social profile links and icon designs using icons.

Form Wrapper: Form Wrapper is designed and developed to use Contact Form shortcode. It enables you to design Form Input Field, Textarea, and Button consistent with your needs.

Gallery: Advanced gallery block that enables you to add any Gutentor Elements as gallery content. It also allows customizing the popup content as image and video.

Filter: Filter block uses Module Gallery block as an inner block. It consists of all features with added primary/secondary filters, items, and searches. 

Quote (New): Quote is the collection of elements that make a beautiful quote design.

Table of Contents (New): Table of Contents(TOC makes it easier to access large contents of a post/page including all the headings.

Read More – Tekysinfo

3. Gutentor Post(Post Types)

The Gutentor posts category is a collection of blocks associated with WordPress posts and post types. The post block is developed in a way that you simply can create every possible design from post and post types for FREE!!!

  • Perfect to make Blog, News and Magazine Sites
  • Perfect to make WooCommerce Shop, your Online Store
  • Perfect to make Easy Digital Downloads Store
  • Create any Post or Post Type related Design
  • Gutenberg Block in Gutentor Post

Post (Type): Display Blog Post with an inventory and grid view with a special template. Command each block of blog-post like feature image, title, excerpt, meta elements with advanced options, and sort elements.

Post (Type) Feature: – Showcase your Blog Article Post with a beautiful design template. Currently, we’ve 38 unique and wonderful templates available with advanced design options. you’ll create a vast number of stunning blog section designs for your site and customize them as per your need. This block module is specially made for the blog, news, or magazine sites.

Advanced Post (Type): – Advanced Post (Type) is a combination of many blocks like Post (Type), Post Header, and Post Footer. Post Header might be the template combination of Gutentor Simple Text, Term Filter and Navigation. Similarly, Post Footer may be a template combination of Gutentor Simple Text, Term Filter, Pagination, Navigation, and cargo more button. This module is the most advanced block we’ve ever built, try it out and control each element.

Post (Type) Carousel: – Post (Type) Carousel uses Post (Type) as an inner block. You’ve got all Post (Type) options on Post (Type) Carousel with added Advanced Carousel Options. Since we are using the framework Slick Carousel, we’ve added the most possible and useful options associated with the Slick Carousel. Create a gorgeous and unique Post Carousel using our Post (Type) Carousel.

Post (Type) News Ticker: – News Ticker is extremely important for Magazine and News Site. To create a news ticker module on Gutentor, we’ve developed and designed our own jQuery library AcmeTicker. It includes all major and useful options to make News Ticker unique and delightful.

Duplex Post (Type): – This module allows you to style your post in two alternative ways – Feature Post and Normal Post. you’ll use Feature Post design in a method and Normal Post in another way; post design is going to be more beautiful with this Duplex Post (Type).

4. Gutentor Terms

Term (Category): It is almost like a Post (Type) block but in Term (Category) you’ll design any term with a beautiful design.

Term (Category) Feature: – Consists of 38 unique and amazing templates to display your Category and Term almost like Post (Type) Feature. It is very useful to blogs, magazines, and E-commerce sites.

Term (Category) Carousel: – Term (Category) Carousel Block uses Term (Category) as an inner block. You can find almost every option to customize your Term (Category) Carousel.

5. Gutentor Widgets

Gutentor widgets are known as independent blocks. It is a convenient way to create your site sections and blocks. Gutentor widgets include already defined elements.

About Widget:  About block lets, you add titles, photos, descriptions, and buttons to design the about section of your web page. 

Accordion Widget: The accordion block is designed and developed to have collapsible rows to hide or open any content on the page. Also, it is used for FAQs and other informative messages.

Advanced List Widget: The Block helps to represent list items with default HTML list, icon, or image with column and other advanced options.

Author Profile Widget: The author Profile block has been built y for displaying the detailed description of certain authors.

Post Widget: It is used to display a collection of posts with different settings related to post items.

Call to Action Widget: Call to Action block enables users to set a lovely form to make your website interactive and share information between the company and visitors.

Content Widget: Content Block is used to preset plain title, content, and button without image and icon.

Countdown Widget: The countdown block is useful for setting a countdown feature on your website. And is extremely helpful for any event show-related website.

Counter Widget: Counter Block consists of the facts and figures related to any product, item, or product with cool animation, features, and many more amazing templates.

Featured Widget: The Featured block showcases a large section with a photo, title, description, and button. It is mainly used in the header part of the site.

Gallery Widget: The Gallery Block enables a user to create a fascinating gallery of images with a caption to showcase images of portfolio, services, or products.

Google Map Widget: Google Map Block lets users display the location of an organization, company, or any place. This helps your visitors to know where your company is exactly located.

Icon Widget: Icon Block is used to represent any icon of any sort of product on your site.

Image Widget: The Image Block is generated to showcase information with an image standard and advanced. Also, you can add a title, description, and button along with the image.

Image Slider Widget: The Image Slider Block shows an amazing slider with an image, title, description, and a button that can be changed accordingly by available features and functionalities.

Notification Widget: The Notification Block is used to showcase different types of notification like Success, Error, Warning, or Information notification with many options.

Opening Hours Widget: The Opening Hours Block explains details related to the opening schedule of any organization or any place.

Pricing Widget: The Pricing Block represents the pricing details of any product or service on your website. 

Progress Bar Widget: The progress bar block is developed to enable the user to make a customizable bar and/or circle progress counter to represent percentage values.

Restaurant Menu Widget: The Restaurant Menu Block is designed especially for users building websites in restaurants or cafes and is also used for preparing online menus.

Social Links Widget: The Social Links Block helps the user to display the social networks page on a webpage with different templates and many features.

Show More Widget: The Show More Block allows the user to display less text of the content and after clicking the show more button, it will display the full content.

Tabs Widget: The Tabs Block enables users to show content in a fully tabbed UX which consists of title, description, and buttons with many templates.

Team Widget: Team Block users can make an amazing and sophisticated team section where the team members of their company can be represented professionally.

Testimonial Widget: The Testimonial Block is used to showcase the feedback given by your user which helps site visitors to trust your services and products.

Timeline Widget: The Timeline Block is used to represent the user information or events in chronological order with different styles.

Video Popup Widget: The Video Popup Block is used to display video from YouTube, Vimeo link or custom uploaded video in popup mode with several styles. It comes with advanced video control options.

Final Word

To sum up, Gutentor is one of the incredible plugins for creating the website of your dreams. Gutentor comes with all the necessary features and is very easy to use.