Introduction
LinkedIn is no longer just a platform for job seekers and recruiters. Today, it has become one of the most powerful platforms for building brand authority, sharing professional updates, and gaining customer trust especially for B2B and service-based businesses.
If you’re running a Shopify store, showcasing your LinkedIn presence directly on your website can be a smart move. It helps visitors see your real-time updates, company achievements, client wins, and professional credibility—all without leaving your store.
The good news?
You don’t need coding skills to add a LinkedIn feed to your Shopify store.
What Is a LinkedIn Feed?
A LinkedIn feed is a stream of posts published on LinkedIn. These posts can include:
- Text updates
- Images
- Videos
- Company announcements
- Thought leadership content
- Product or service updates
When embedded on a website, a LinkedIn feed automatically displays the latest posts from:
- A LinkedIn company page
- A specific LinkedIn hashtag
- A particular LinkedIn post
Important note: Personal LinkedIn feeds usually cannot be embedded due to privacy restrictions. Most tools support company pages and hashtags only.
Embedding a LinkedIn feed on Shopify allows you to show real-time professional content directly on your store, keeping your website fresh and engaging.
Why Add a LinkedIn Feed to Your Shopify Store?
Adding a LinkedIn feed to your Shopify store isn’t just about looks—it delivers real business benefits.
1. Builds Trust and Credibility
LinkedIn is seen as a professional and reliable platform. When visitors see your active LinkedIn presence, it reassures them that your brand is legitimate and trustworthy.
2. Strengthens Brand Authority
Sharing thought leadership posts, milestones, and industry updates helps position your brand as an expert in your niche.
3. Improves Engagement
A dynamic LinkedIn feed encourages visitors to scroll, read, and interact—resulting in higher time spent on your website.
4. Boosts Conversions (Indirectly)
Trust leads to confidence, and confidence leads to conversions. A well-placed LinkedIn feed can support purchase decisions.
5. Ideal for B2B & Service-Based Shopify Stores
If you sell SaaS tools, services, digital products, or work in B2B, LinkedIn content resonates strongly with your audience.
Can You Embed a LinkedIn Feed on Shopify Natively?
Short answer: No.
Shopify does not offer a built-in option to embed a full LinkedIn feed. LinkedIn itself also doesn’t provide an official feed embed feature like Instagram or Twitter.
What Are the Limitations of Native Methods?
- You can only embed single LinkedIn posts
- No automatic updates
- Limited design customization
- Requires manual HTML or iframe handling
- Not scalable for long-term use
Because of these limitations, most Shopify store owners prefer using a no-code LinkedIn feed widget.
Best No-Code Way to Add a LinkedIn Feed to Shopify
The easiest and most reliable way is by using a LinkedIn feed widget tool.
These tools:
- Fetch content from LinkedIn
- Convert it into a website-friendly feed
- Provide an embed code that works seamlessly with Shopify
Why Use a Widget Tool?
- No coding required
- Automatically updates with new posts
- Fully customizable layouts
- Mobile responsive
- Works with Shopify 2.0 themes
Popular tools like Tagembed or Taggbox are commonly used for this purpose.
Step-by-Step Guide: Add LinkedIn Feed to Shopify Without Coding
Let’s walk through the complete process.
Step 1: Choose a LinkedIn Feed Widget Tool
Before choosing a tool, make sure it offers:
- LinkedIn company page feed support
- Shopify compatibility
- Customization options
- Content moderation
- Fast loading performance
Pick a tool that matches your store size and content needs.
Step 2: Create Your LinkedIn Feed
Once you sign up:
- Select LinkedIn as your source
- Connect your LinkedIn company page
- Choose the feed type (company feed or hashtag feed)
- Fetch posts automatically
Your LinkedIn content will now appear inside the widget dashboard.
Step 3: Customize Your LinkedIn Feed
This is where you make the feed match your brand.
You can customize:
- Layout (grid, slider, carousel, masonry)
- Fonts and colors
- Card style and spacing
- CTA buttons
- Post visibility (hide irrelevant content)
💡 Tip: Keep the design clean and professional—LinkedIn content works best with minimal styling.
Step 4: Copy the Shopify Embed Code
After customization:
- Generate the embed code
- Choose the Shopify-compatible option (HTML or app block)
- Copy the code
No technical setup needed—just copy and paste.
Step 5: Add LinkedIn Feed to Shopify Store
You can embed the feed in multiple ways:
Method 1: Using Shopify Theme Editor (Easiest)
- Go to Online Store → Themes
- Click Customize
- Add a Custom HTML or App Block
- Paste the embed code
- Save changes
Method 2: Using Custom Liquid
- Open Theme Editor
- Add a Custom Liquid section
- Paste the code
- Save and publish
Method 3: Add Feed to Specific Pages
- Homepage
- Product pages
- Landing pages
- About Us page
Step 6: Preview & Publish
Before publishing:
- Check mobile responsiveness
- Test loading speed
- Ensure layout fits well with other sections
Once satisfied, publish your changes.
Where Should You Display LinkedIn Feed on Shopify?
Placement matters. Here are the best locations:
Homepage
Perfect for first impressions and trust-building.
Product Pages
Helps reinforce credibility near buying decisions.
About Us Page
Show your brand journey, culture, and achievements.
Contact or Careers Page
Ideal for professional branding and recruitment.
B2B Landing Pages
Works great for lead generation and enterprise clients.
Best Practices for Using LinkedIn Feed on Shopify
- Keep posts professional and relevant
- Avoid cluttering pages
- Moderate content regularly
- Use consistent branding
- Optimize feed for mobile users
- Update layouts occasionally to keep things fresh
Common Mistakes to Avoid
- Embedding a personal LinkedIn profile
- Showing outdated or irrelevant posts
- Ignoring website speed
- Poor placement below low-visibility sections
- Not adding a CTA or engagement prompt
SEO & Performance Benefits of Adding LinkedIn Feed
While LinkedIn feeds don’t directly boost rankings, they help SEO indirectly by:
- Increasing dwell time
- Reducing bounce rate
- Adding fresh content signals
- Strengthening trust and E-E-A-T factors
- Supporting conversions
A faster, engaging website sends positive signals to search engines.
Why Use a LinkedIn Feed Widget for Shopify?
A widget tool gives you:
- Automated content updates
- Advanced moderation controls
- Analytics and insights
- Multiple feed sources
- Scalability as your store grows
Tools like Tagembed / Taggbox are designed specifically for marketers and Shopify users who want professional social proof without technical effort.
Final Thoughts
Adding a LinkedIn feed to your Shopify store is a smart way to build trust, showcase authority, and improve engagement—all without writing a single line of code.
With the right no-code widget tool, you can embed a professional, auto-updating LinkedIn feed in just a few minutes and make your Shopify store more credible and conversion-friendly.
If you’re serious about branding and social proof, this small addition can make a big difference.