Hashtags have become an essential part of social media. They help people discover content, join conversations, and follow trends. On Facebook, hashtags can make posts more visible and help brands connect with a wider audience. But simply adding hashtags is not enough—you need to track them to know if they are working. That’s where Facebook hashtag tracking tools come in.
In this blog, we’ll explore what hashtag tracking means, why it matters for your Facebook strategy, and the top tools you can use in 2025 to get the most out of your hashtags.
What is Facebook Hashtag Tracking?
Facebook hashtag tracking is the process of monitoring how hashtags perform on the platform. It shows you how many people are using a hashtag, the kind of content being shared, and how users engage with it.
For example, if your business uses #NewProductLaunch for a campaign, tracking tools can show you how many posts include that hashtag, how much engagement those posts receive, and whether it helps drive traffic or sales.
Why is Hashtag Tracking Important?
Tracking hashtags on Facebook matters for several reasons:
- Measure Campaign Success
Hashtags are often used for campaigns. Tracking them helps you measure if your campaign is reaching the right audience. - Understand Audience Engagement
You can see how people interact with posts containing certain hashtags, giving you insights into your audience’s interests. - Discover Trends
Hashtag tracking tools highlight trending hashtags in your niche, helping you join relevant conversations. - Competitor Analysis
Monitoring hashtags your competitors use shows you what strategies are working for them. - Improve Strategy
With real data, you can refine your hashtag strategy, focusing only on hashtags that bring the best results.
Features to Look for in Facebook Hashtag Tracking Tools
When choosing a tool, here are some key features to keep in mind:
- Real-Time Monitoring: See hashtag performance as it happens.
- Analytics and Reports: Get detailed insights about engagement, reach, and sentiment.
- Hashtag Suggestions: Find related hashtags for better reach.
- Competitor Tracking: Compare your performance with others in your industry.
- Easy Integration: Ability to connect with Facebook smoothly.
Best Facebook Hashtag Tracking Tools
Now let’s look at the top tools that can help you track hashtags effectively.
1. Keyhole
Overview:
Keyhole is a popular tool for tracking hashtags and social media campaigns. It gives detailed analytics and real-time updates.
Features:
- Tracks hashtags across Facebook and other platforms.
- Provides sentiment analysis.
- Real-time data and easy-to-read dashboards.
- Tracks influencer activity.
Why Use It?
Keyhole is great if you want to track hashtags across multiple platforms, not just Facebook.
2. Brand24
Overview:
Brand24 is a social listening tool that monitors hashtags, brand mentions, and conversations happening online.
Features:
- Real-time tracking of hashtags.
- Sentiment analysis to check if mentions are positive or negative.
- Detailed reports with engagement metrics.
- Mobile app for tracking on the go.
Why Use It?
If you want to monitor both hashtags and overall brand reputation, Brand24 is an excellent choice.
3. Talkwalker
Overview:
Talkwalker is a powerful analytics tool that helps brands understand conversations online, including hashtags on Facebook.
Features:
- Tracks hashtags, keywords, and brand mentions.
- Provides AI-powered insights.
- Real-time monitoring with customizable dashboards.
- Covers multiple social media channels.
Why Use It?
Talkwalker is perfect for larger businesses or agencies needing deep insights.
4. Hashtagify
Overview:
Hashtagify helps discover and analyze hashtags to improve campaign reach. While it is more popular for Twitter, it also supports Facebook insights.
Features:
- Shows hashtag popularity trends.
- Suggests related hashtags.
- Provides engagement and influencer data.
- Simple interface for beginners.
Why Use It?
Hashtagify is useful for finding the best hashtags to use and tracking their success over time.
5. Mention
Overview:
Mention is a social listening tool that can track hashtags, brand mentions, and competitor activity across Facebook and other platforms.
Features:
- Monitors hashtags in real time.
- Alerts you when new posts use your hashtags.
- Analyzes conversations for trends and sentiment.
- Offers easy collaboration tools for teams.
Why Use It?
Mention is great for businesses that want to stay updated on all brand-related conversations.
6. Sprout Social
Overview:
Sprout Social is an all-in-one social media management tool that also tracks hashtag performance.
Features:
- Hashtag analytics with detailed reports.
- Social media scheduling and management.
- Team collaboration features.
- Integration with multiple platforms.
Why Use It?
If you want one tool for managing posts and tracking hashtags, Sprout Social is a solid option.
7. Social Searcher
Overview:
Social Searcher is a simple tool for tracking hashtags and keywords across different social platforms.
Features:
- Free and paid versions available.
- Tracks hashtags and mentions in real time.
- Sentiment analysis and engagement reports.
- Easy-to-use dashboard.
Why Use It?
It’s ideal for individuals or small businesses that want a budget-friendly solution.
How to Use Facebook Hashtag Tracking Tools Effectively
Having a tool is just the first step—using it wisely is what makes the difference. Here are some tips:
- Set Clear Goals
Know why you’re tracking hashtags—brand awareness, campaign success, or trend discovery. - Track Both Branded and Generic Hashtags
Monitor hashtags specific to your brand and broader industry hashtags. - Compare Hashtag Performance
Look at which hashtags bring the most engagement and focus on them. - Analyze Sentiment
Check if the conversations around your hashtags are positive or negative. - Optimize Campaigns
Use the data to improve future campaigns by choosing stronger hashtags.
Benefits of Tracking Facebook Hashtags
- Better Engagement: Find hashtags that attract the most interactions.
- Audience Insights: Understand what topics your audience cares about.
- Trend Discovery: Stay ahead of your competitors by spotting trends early.
- Content Ideas: Use hashtag data to plan new content strategies.
- ROI Measurement: Prove the value of your hashtag campaigns with real numbers.
Future of Hashtag Tracking on Facebook
In 2025, hashtag tracking is likely to become even smarter. Tools are expected to include more AI-based features like predicting trending hashtags and providing deeper insights into customer behavior. Businesses that track hashtags effectively will have a stronger chance to stand out in crowded social media spaces.
Conclusion
Hashtags may seem small, but they play a big role in social media marketing. On Facebook, using and tracking hashtags can help you understand your audience, measure campaign success, and join trending conversations. With the right Facebook hashtag tracking tools, you can turn simple hashtags into powerful drivers of engagement and growth.
Whether you’re a small business or a large brand, tools like Keyhole, Brand24, Talkwalker, and others make it easy to track, analyze, and improve your hashtag strategy. As we move further into 2025, investing in these tools will be essential for staying competitive on Facebook.