How To Embed Facebook Shop on Your Ecommerce Website

In today’s digital landscape, eCommerce businesses must stay updated to expand their reach and engage customers effectively. One way to do this is by embedding a Facebook Shop directly on your website. This integration lets customers browse and purchase products without leaving your site, offering a smoother shopping experience and increasing conversions. In this blog, we’ll guide you through embedding a Facebook Shop on your eCommerce website. We’ll also cover tools like the Facebook Widget and ways to embed a Facebook feed to enhance your store’s functionality.

Why Embed a Facebook Shop on Your eCommerce Website?

Before diving into the technical steps, it’s important to understand why embedding a Facebook Shop on your website is a smart move for your business.

1. Boost Customer Engagement: By showcasing your products directly on Facebook, you expand your visibility. Embedding the Facebook Shop on your website makes it easy for customers to interact with your products, whether they’re browsing your social media page or your site.
2. Seamless Shopping Experience: Integrating Facebook’s product catalog into your website provides a smooth and uninterrupted shopping experience. Customers can go from browsing social media to making a purchase with minimal friction.
3. Increase Sales and Conversions: Facebook’s massive user base can help drive traffic to your website. When you embed Facebook Shop on your eCommerce website, you’re not just adding another sales channel—you’re boosting conversion rates by offering a familiar and trusted interface.
4. Leverage Social Proof: Social media is a powerful tool for building trust. By embedding your Facebook Feed on your website, you let potential buyers see reviews, likes, and interactions that can positively influence their purchasing decisions.

Now, let’s look at how you can embed Facebook Shop on your eCommerce website in a few easy steps.

Step 1: Set Up Your Facebook Shop

Before you can embed Facebook Shop on your eCommerce website, you need to create and configure your shop on Facebook. Here’s how:

1. Create a Facebook Business Page: If you don’t have one yet, the first step is to set up a Facebook Business Page. A Facebook Shop can only be created through a Business Page, so make sure your business is properly set up with all relevant details.
2. Set Up Facebook Commerce Manager: Go to the Facebook Commerce Manager (found in the Facebook Business Settings) and select “Create a Shop.” This will guide you through the process of connecting your product catalog and payment method.
3. Upload Your Product Catalog: You can either upload products manually, sync with an existing eCommerce platform like Shopify or WooCommerce, or integrate through an API. The catalog must include details like product name, price, description, and photos.
4. Enable Checkout: Depending on your location and preferences, Facebook offers different ways to complete transactions. You can use Facebook’s own checkout feature, or link customers to your website for completing the purchase.

Step 2: Get the Facebook Shop Embed Code

Once your Facebook Shop is live, you need the code to embed it on your website. Facebook doesn’t offer a direct, one-click method like Instagram feeds or YouTube videos. However, several tools can help you integrate your Facebook Shop or product feed into your website easily.

For most websites, you’ll need to use tools to embed Facebook feed to display your products. Here are some popular options:

1. Facebook Shop Plugin for WordPress: If your website is built on WordPress, there are several plugins available that allow you to embed a Facebook Shop with ease. Plugins like “Facebook for WooCommerce” help you sync your product catalog with your website and add a “Shop” section directly from Facebook.
2. Custom Facebook Feed Plugin: Another option for WordPress sites is using plugins like “Custom Facebook Feed,” which allow you to embed Facebook content on your site. These plugins give you more control over the display and allow you to filter the feed by specific albums, pages, or posts, making it easy to embed your Facebook Shop feed.
3. Facebook Widget: A Facebook Widget can be used to display your Facebook feed on your website, and many eCommerce platforms allow for easy integration of this feature. The widget can show recent posts, customer reviews, and product updates from your Facebook shop directly on your website.

Step 3: Embed Facebook Shop Using a Facebook Widget

The Facebook Widget is an excellent tool for adding Facebook content to your site, and it’s highly customizable. By adding a widget, you’re not just embedding a Facebook Shop, but also showcasing live product feeds, customer comments, and reviews. This social proof can help build trust with potential customers.

Here’s how to embed a Facebook feed using a Facebook Widget:

1. Get Your Facebook Widget Code: Go to the Facebook developers’ site and look for the Facebook Page Plugin or the Custom Facebook Feed option. Enter your Facebook Business Page URL to generate the code.
2. Customize the Widget: You can customize the look of the widget by adjusting the size, layout, and display options. For example, you can display a feed that shows recent product updates or customer reviews from your Facebook Shop.
3. Embed on Your Website: Once you have the widget code, add it to the HTML of your website where you want the feed to appear. This could be on your homepage, product pages, or even in your website’s footer.
4. Adjust the Settings: Fine-tune your widget settings for optimal display and functionality. Most tools will allow you to adjust settings like the number of posts to display, whether you want to show photos or videos, and more.

Step 4: Promote Your Facebook Shop Across Multiple Channels

Embedding Facebook Shop on your eCommerce website is just the beginning. You need to drive traffic to it and make it visible to your audience. Here’s how to increase the visibility of your embedded Facebook Shop:

1. Promote on Social Media: Share your embedded Facebook Shop on your own Facebook and Instagram pages. Promote special discounts or offers to entice people to visit your shop.
2. Use Facebook Ads: Running Facebook ads that directly link to your embedded shop is a great way to boost traffic. You can target users based on demographics, location, and interests.
3. Email Marketing: Send out an email newsletter to your subscribers with a link to your embedded Facebook Shop. Make sure to highlight special products and offers to encourage purchases.
4. Integrate with Other Tools: If you’re using an email tool like Mailchimp or an automation platform like HubSpot, integrate Facebook Feed tools to show product updates directly in your emails.

Conclusion

Embedding your Facebook Shop on your eCommerce website creates a seamless shopping experience and connects your social presence with your store. Using a Facebook widget and Facebook feed helps you engage customers more effectively and boost sales.

The combination of Facebook’s social reach and your website’s eCommerce functionality can work wonders for driving engagement and conversions. Whether you’re just starting with Facebook Shops or you’re looking to integrate it more deeply into your eCommerce site, these steps and tools will help you enhance the shopping experience for your customers and make your business even more successful.