Instagram Reels has become one of the most powerful ways to grow your presence on Instagram. With short, engaging, and creative videos, Reels give new accounts the chance to reach a massive audience quickly. However, for beginners, getting views on a new account can feel like an uphill battle.
The Instagram algorithm favors content that is engaging, shareable, and relevant. If your Reels don’t catch attention in the first few seconds, they may get lost in the feed. But don’t worry — even with a brand-new account, there are proven strategies that can help your Reels reach more people, increase views, and build your audience organically.
Best Ways To Increase Views on Instagram Reels From New Account
In this guide, we’ll cover practical, step-by-step strategies to increase Instagram Reels views on a new account so you can grow faster in 2025.
- 1. Optimize Your Instagram Profile for Discovery
Before focusing on Reels content, ensure your profile is set up to attract viewers. Instagram users often check profiles before following, so first impressions matter.
- Choose a Clear, Searchable Username
Your username should be easy to remember and include keywords related to your niche if possible. For example, if you create fitness Reels, something like FitLifeWithAnna is better than a random nickname. A clear username makes it easier for users to find you when searching for content.
- Use a Recognizable Profile Picture
Your profile picture should reflect your brand or niche. Whether it’s a logo or a professional headshot, consistency across your social media channels helps users recognize your content.
- Write an Engaging Bio
Your bio is your chance to tell visitors who you are and what type of content they can expect. Include keywords, a short description of your niche, and a clear call-to-action (CTA). For example:
“Fitness tips, 5-minute workouts, and nutrition hacks. Follow for daily motivation!”
- Include Links
Even as a new account, you can include links to your website, YouTube channel, or other social media profiles to increase your reach and authority.
2. Create High-Quality and Engaging Content
Your content is the heart of Instagram Reels. If your Reels are low quality or unengaging, views will suffer, no matter how well your profile is optimized.
- Focus on Vertical Videos
Instagram Reels are designed for vertical viewing (9:16 aspect ratio). Vertical videos take up more screen space, grabbing viewers’ attention faster.
- Use Trending Music and Sounds
Trending sounds increase your chances of being discovered. When you use popular audio, Instagram is more likely to recommend your Reel to a wider audience.
- Keep Reels Short and Attention-Grabbing
Shorter videos, ideally 5–30 seconds, perform better for new accounts. Make sure the first 3 seconds hook the viewer — whether it’s a question, a bold statement, or an eye-catching visual.
- Strong Hook in the Beginning
Start your Reel with a visual or textual hook that grabs attention immediately. For example, “Stop scrolling! Here’s a quick hack to double your Instagram views.”
3. Leverage Instagram Trends and Challenges
Trends and challenges are a great way to gain visibility on Instagram. When you create content around trending topics, your chances of being discovered by new users increase.
- Participate in Trending Challenges
Check Instagram’s Explore page and trending Reels hashtags regularly. If a challenge aligns with your niche, adapt it in a unique way to stand out.
- Use Trending Hashtags and Sounds
Hashtags and trending sounds are two of Instagram’s main discovery tools. Always combine popular trends with niche-specific tags to reach both general and targeted audiences.
- Be Creative with Trends
While following trends is important, adding your unique twist helps your content stand out. Creativity attracts shares and saves, boosting your Reel’s performance.
4. Use Hashtags and Captions Strategically
Hashtags and captions are more than just decorative. They play a significant role in helping your Reels reach the right audience.
- Mix Niche-Specific and Trending Hashtags
Use a combination of broad trending hashtags (e.g., #Reels2025, #Trending) and niche-specific ones (e.g., #FitnessReels, #QuickRecipes). This strategy increases your content’s discoverability across multiple audience segments.
- Write Captions That Encourage Engagement
Captions can drive likes, comments, shares, and saves. Ask questions or include CTAs such as:
- “Tag a friend who needs to see this!”
- “Which tip worked best for you?”
- Avoid Spammy Hashtags
Using irrelevant or excessive hashtags can reduce your content’s reach. Stick to 5–15 highly relevant hashtags for best results.
5. Post Consistently and at the Right Time
Consistency and timing play a critical role in increasing your Reels views, especially on a new account.
- Best Times to Post
Research shows that posting when your target audience is most active increases visibility. Generally, mornings and evenings are effective, but test your own audience insights to find peak times.
- Consistency Matters
Posting regularly signals the Instagram algorithm that you’re an active creator. Start with 3–5 Reels per week and gradually increase if possible.
- Experiment Without Compromising Quality
While frequency helps, avoid sacrificing quality. One high-quality Reel can outperform several low-quality ones.
6. Engage with Your Audience
Engagement is a two-way street. Interacting with your viewers signals the algorithm that your content is valuable, boosting visibility.
- Reply to Comments and DMs
Answering comments or DMs builds trust and encourages viewers to interact more with your content.
- Engage with Other Creators
Comment, like, and share content from creators in your niche. Active participation in your community can lead to reciprocal engagement and increased visibility.
- Encourage Shares and Saves
Include subtle CTAs in your Reels to encourage users to save or share. These interactions signal Instagram that your content is worth recommending.
7. Collaborate with Other Creators
Collaborations help your new account tap into established audiences.
- Duets, Collaborations, and Shoutouts
Partner with creators in your niche for Reels duets or shoutouts. This exposes your content to their followers, increasing your reach.
- Cross-Promote on Other Platforms
Share collaborative Reels on TikTok, YouTube Shorts, or Facebook to attract more viewers and grow your Instagram following.
8. Promote Reels Outside Instagram
Don’t rely solely on Instagram for views. Promoting your Reels across different channels can accelerate growth.
- Share on Stories and Other Social Platforms
Instagram Stories can drive traffic to your Reels. Similarly, posting Reels on Facebook, Twitter, or LinkedIn increases exposure.
- Embed Reels on Your Website or Blog
If you have a blog or website, embedding Reels can attract readers from outside Instagram while increasing your content’s overall reach.
- Include Reels in Newsletters
If you have an email list, including your latest Reels can generate views from a highly engaged audience.
9. Analyze Performance and Optimize
Tracking performance is crucial for growth. Instagram Insights provides data that helps you understand what works.
- Track Views, Reach, and Engagement
Pay attention to metrics like views, likes, shares, saves, and watch time.
- Identify High-Performing Content
See which Reels are performing best and create similar content. Use this insight to refine your content strategy.
- Adjust Your Strategy Based on Analytics
Experiment with video length, hooks, hashtags, and posting times to optimize performance continuously.
Conclusion
Growing your Instagram Reels views on a new account may seem challenging, but with the right strategies, it’s entirely achievable. By optimizing your profile, creating engaging content, leveraging trends, using hashtags strategically, posting consistently, engaging with your audience, collaborating with creators, promoting Reels outside Instagram, and analyzing performance, you can significantly increase your views and grow your account faster.
Start implementing these tips today and watch your Reels reach grow. Remember, consistency, creativity, and engagement are key — even a new account can go viral with the right approach.