LinkedIn has evolved from being just a professional networking platform to a powerful space for personal branding, thought leadership, and business growth. With over 1 billion members globally, having a strong LinkedIn presence can significantly boost your credibility and reach.
If you’ve been wondering how to grow followers on LinkedIn or how to increase followers on a LinkedIn company page, this guide covers proven, actionable strategies tailored for 2025.
Top Strategies to Grow LinkedIn Followers Easily
1. Understand the LinkedIn Algorithm (2025 Update)
Before you start implementing tactics, it’s crucial to understand how the LinkedIn algorithm works in 2025. The platform now prioritizes relevant, engaging, and consistent content. Posts that spark conversations — especially within the first hour — tend to perform better.
The algorithm rewards:
- Native content (videos, text posts, carousels) over external links.
- Meaningful comments instead of one-word replies.
- Content aligned with trending topics and relevant hashtags.
If your goal is to get more followers on LinkedIn, create content that encourages interaction. More engagement leads to higher visibility — and more visibility means more followers.
2. Optimize Your LinkedIn Profile
Your profile is your first impression — make it count. Whether it’s a personal or LinkedIn company page, optimization plays a key role in growth.
Here’s how to make your profile stand out:
- Professional photo & banner: Use a high-quality photo and a banner that reflects your personal or brand identity.
- Catchy headline: Go beyond job titles — highlight your expertise or mission.
- Engaging About section: Tell your story in a natural, relatable way while including relevant keywords like LinkedIn marketing, content strategy, or social media growth.
- Skills & endorsements: Keep them updated to improve search visibility.
For businesses trying to learn how to increase followers on LinkedIn company pages, make sure your brand page showcases your culture, services, and achievements clearly.
3. Create High-Quality, Valuable Content
Content is king — especially on LinkedIn. The more value you provide, the more followers you’ll attract.
Try these proven content ideas:
- Educational posts: Share industry insights, how-to guides, and professional tips.
- Visual content: Use carousels, infographics, and short videos to grab attention.
- Personal stories: Authentic experiences resonate deeply with users.
- LinkedIn Articles or Newsletters: Long-form content builds authority and keeps your audience engaged.
Post consistently — at least 3 times a week — to stay visible in your followers’ feeds. Remember, the goal is to start conversations, not just broadcast messages.
4. Leverage Hashtags and Trends
Hashtags help you reach a wider audience. Use a mix of broad and niche hashtags related to your industry. For example, marketers might use #LinkedInMarketing, #B2B, #SocialMediaStrategy, etc.
To stay ahead:
- Follow trending hashtags in your niche.
- Use 3–5 relevant hashtags per post.
- Track hashtag performance to see which ones drive engagement.
You can use Tagembed’s LinkedIn Hashtag Tracking Tool to monitor which hashtags bring you the most impressions and engagement — a smart move if you want to gain more followers on LinkedIn.
5. Engage Actively with Your Network
Growing on LinkedIn isn’t just about posting — it’s about interacting. Genuine engagement helps you appear in others’ feeds and builds credibility.
Here’s what to do:
- Leave thoughtful comments on industry posts.
- Respond promptly to comments on your posts.
- Tag people or companies when relevant.
- Participate in group discussions and polls.
If you’re wondering how to get more followers on LinkedIn company pages, encourage your team to engage with company posts — it amplifies reach and visibility organically.
6. Collaborate and Cross-Promote
Partnerships are a hidden gem for LinkedIn growth.
- Collaborate with thought leaders or influencers in your industry.
- Co-create content like interviews, webinars, or shared posts.
- Cross-promote your LinkedIn profile or page on other social media channels.
By tapping into another creator’s audience, you expose your profile to a new set of potential followers interested in your content.
7. Use LinkedIn Analytics to Refine Your Strategy
Data doesn’t lie. LinkedIn Analytics gives you insights into what’s working — and what’s not.
Track:
- Engagement rates (likes, comments, shares).
- Follower demographics (industries, job titles, locations).
- Top-performing content.
Regularly reviewing these metrics helps you fine-tune your strategy to attract and retain followers. For LinkedIn company pages, analytics can reveal which content formats bring the most page visits and follows.
8. Promote Your LinkedIn Page Externally
Don’t rely solely on LinkedIn to grow followers. Promote your profile or company page across other platforms and digital touchpoints.
You can:
- Embed your LinkedIn feed on your website using tools like Tagembed to display your latest posts dynamically.
- Add your LinkedIn link in your email signature and newsletters.
- Share LinkedIn content on Twitter, Instagram, or Facebook to drive cross-platform engagement.
This helps potential clients or visitors discover your LinkedIn content easily and follow your page.
9. Be Consistent and Authentic
If there’s one thing the LinkedIn algorithm and audience love, it’s authenticity.
Share real experiences, insights, and lessons learned. Avoid over-promotional content — instead, focus on delivering value.
Consistency builds trust. When people see you posting valuable content regularly, they’re more likely to follow you and engage with your updates. Growth on LinkedIn takes time, but staying authentic ensures sustainable results.
10. Conclusion
Growing your LinkedIn followers in 2025 is about strategy, consistency, and authenticity. Whether you’re learning how to get more followers on LinkedIn as an individual or how to gain followers on a LinkedIn company page, the key is to deliver value, engage genuinely, and analyze what works.
Start applying these proven strategies today — and take your LinkedIn growth to the next level.